Apple built a library for your custom product pages , and retired the app-update excuse
Apple’s new Asset Library lets custom product pages and ad creative swap without an app update. Five real, practical moves for ASO teams before fall lands.
Apple gave every ad claim a clock, and took attribution away from demographics
From 1 September AdServices adds a timestamp to each Apple Ads attribution claim and returns false for age or gender targeted ad groups. What marketers do now.
Apple put ads on the map, then drew a fence around them
Apple Maps ads opened to US and Canadian advertisers this week. Five honest checks on placements, prohibited categories and the 15% credit before you buy in.
The week app store fees got cheaper and app stores got crowded
App store fees just dropped to 15 percent while Google let a rival store onto Android. Five practical, foxy moves before app marketing budgets need rebuilding.
Nobody set a deadline for Apple’s new App Store assets
Apple’s new App Store assets arrive this autumn with no deadline and no new ad slots. The buried change is Asset Library, and it moves who owns creative.
Apple set an advertising record in the week regulators came for its fees
In-app purchases fell 2 per cent while ad spend rose 8. Five shifts reshaping app monetisation, from the CMA steering rules to Apple’s record ad quarter.