The antidote to soulless marketing
Every brand has a story worth telling. Most agencies just forgot how to listen.
Boutique. Enterprise. Human.
Your story in eight chapters.
Chapter one. The belief.
The best brands are not invented. They are uncovered, rooted in fundamental human truths.
Chapter two. The craft.
The Architecture of Impact
- 01of 06Brand StrategyFor youPositioning, tone of voice and a brand story your customers star in. The foundation every other craft stands on.
- 02of 06Content MarketingFor youEditorial-grade content that earns attention.
- 03of 06SEO & GEOFor youVisibility for search engines and AI discovery.
- 04of 06Paid SocialFor youPrecision targeting across Meta, TikTok, and LinkedIn.
- 05of 06PPCFor youEvery click accountable. Every penny performing.
- 06of 06App MarketingFor youFull-funnel acquisition, ASO, and retention.
Chapter three. The journal.
Fresh from the den
Web3 & Digital AssetsXRP Just Bought a Stadium Instead of a Search Ad. Here’s Why
Paid SocialReddit Advertising Just Opened the Gate. Here’s What Walks Through
Content MarketingMachines Read More of It. People Trust Less of It
Google-AdsThe Owner Stays . The Auction Does Not
Field noteThey Paid for the Exclusive . It Walked Out Anyway
Fintech & Neo-BankingMost of It Went Through the Mesh. They Counted What Stayed.
Microsoft AdsQuality Score recovery protocol for struggling ad groups
Microsoft AdsHigh-converting desktop landing page architecture
Microsoft AdsSyndicated search partner auditing and exclusion hygiene
ChatGPT Paid AdsChatGPT Search Ads Just Got a Self-Serve Front Door
Google-AdsGoogle tore up the alcohol advertising rulebook, and revoked every pass with it
Reddit AdsWrite Like a Redditor: The Voice Guide
Reddit AdsWise: Finance Targeting That Beat CPI 25%
Meta AdsMeta Video Hooks: First 3 Seconds That Hold Thumbs
Meta AdsMeta Video Ads: Lengths, Ratios and Sound-Off Craft
Meta AdsUGC vs Studio Creative: What to Brief and When
Apple AdsWise on Apple Ads: Fintech Trust That Travels Well
Apple AdsApple Utilities Playbook: Win High Intent Searches
Apple AdsApple Ads US and UK Benchmarks: CPT, TTR and CR
ChatGPT Paid AdsThree Studies Measured the Same Ad Load and Disagreed by Thirteen Times.
ChatGPT Paid AdsForty one markets, and a queue forming in Delhi
Chapter four. The worlds.
We work where others will not
- CybersecurityProof beats persuasion in a market that believes nobody.
- FinTech & Neo-BankingTrust is the product. We market the truth behind it.
- Music IndustryFrom the booth, not the boardroom.
- HealthcareWhere compliance meets compassion.
- Web3 & Digital AssetsBeyond the hype cycle. Into the human one.
- Beyond categories
Chapter five. The storyteller.
Built by someone who lived it
- Katie Delaney, founder of folkfox. Read the story
- A&R of JOOF Recordings for 10 years
- Google alumna, consulting C-suite executives on growth
- Bally's Interactive alumna, steering €300k monthly acquisition
- DCU Marketing, Innovation & Technology graduate
- Producer & sound designer since 14, JOOF Recordings, Pure Trance
- Google Ads
- Facebook Ads
- SEO
- GEO
- AI Consultancy
- Web Design
- App Design
- Apple Search Ads
- ChatGPT Ads
- Duolingo Ads
- Spotify Ads
- Brand Strategy
- Story Brands
- Content Marketing
- Social Media
- AI Automation
- Agentic AI
- App Marketing
- Programmatic (DSP)
- ASO
Chapter six. The proof.
Rigour you can measure
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10+Years inside the machine
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300%Three times the organic traffic, for a regulated healthcare brand
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€300kMonthly budgets steered at Bally's
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6Regulated worlds mastered
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12Regulated markets navigated without a single compliance strike
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1Business day: a senior strategist replies, never a sales rep
The final chapter is yours.
Every great brand starts with a single conversation
Prefer a proper conversation? Start one
How is folkfox different from a traditional marketing agency?
folkfox is a boutique consultancy. Every client speaks directly to a senior strategist from day one. No account managers, no junior teams, no templated playbooks.
- Generative Engine Optimisation
- The practice of optimising content, schema, and site architecture so that generative AI tools such as ChatGPT, Perplexity, Claude, and Google Gemini cite and recommend a brand in their answers.
- Strategic Storybank
- A proprietary folkfox deliverable: a structured library of brand narratives, messaging frameworks, and audience-specific story threads used to ensure consistent, emotionally resonant communication across all marketing channels.
- Boutique David Advantage
- folkfox's strategic positioning concept: the competitive edge a boutique consultancy holds over large agencies through speed, personalisation, founder-level attention, and lateral thinking across industries.
How quickly does folkfox respond to enquiries?
folkfox responds to all enquiries within one business day, and often the same day. For urgent projects, a discovery call can be booked directly via Calendly.
Does folkfox work with clients internationally?
Yes. folkfox works with clients across Europe, the UK, and internationally. The consultancy is fully remote-capable and has delivered campaigns across regulated markets worldwide.
What is included in a folkfox discovery call?
A 20-minute discovery call is free and obligation-free. It covers your current challenge, what you have already tried, and whether folkfox is the right fit.
| Founded | 2025, by Katie Delaney |
|---|---|
| Roots | Google via Accenture, Bally’s Interactive, GenderGP, JOOF Recordings |
| The craft | Brand strategy, SEO & GEO, paid media |
| Built for | Healthcare, music and Web3 brands that refuse corporate beige |