Pricing · folkfox
What things cost.
Every price below is real and published, because you should not have to book a call to find out whether you can afford us. Prices are in pounds and exclude VAT. Nothing here is a starting point for a negotiation we already know the end of. The introductory rate is the price you pay; the list price is the one it is measured against.
Introductory pricing, 50 per cent off list. Every price shown is our introductory rate for engagements confirmed before 31 December 2026. The list price beside it is the price that applies to new engagements from 1 January 2027. This is a launch offer, not a reduction from a price we previously charged.
Link building
Priced per placement by the authority of the site it lands on. Two ways to earn the same link: a new post written for the host site, or a link added into a page that already ranks.
| Authority | Host traffic | Blogger outreach | Niche edits |
|---|---|---|---|
| DR10+ | 0 to 1,000 monthly visits | £40 List £80 | £40 List £80 |
| DR20+ | 0 to 5,000 monthly visits | £50 List £100 | £50 List £100 |
| DR30+ | 100 to 10,000 monthly visits | £65 List £130 | £65 List £130 |
| DR40+ | 500 to 20,000 monthly visits | £115 List £230 | £115 List £230 |
| DR50+ | 1,000 to 30,000 monthly visits | £180 List £360 | £180 List £360 |
| DR60+ | 1,000 to 60,000 monthly visits | £245 List £490 | £245 List £490 |
Specialist placements
Where the standard tiers do not fit: regulated verticals, other languages, and the unlinked mentions that AI answers lean on.
| Service | From | Basis | What it is |
|---|---|---|---|
| iGaming Backlinks | £80 List £160 | per placement | Links on sites that will actually take a gambling client, which most will not. |
| Multilingual Outreach | £130 List £260 | per placement | Placements in the language your buyer reads, not an English post on a translated domain. |
| Brand Mentions | £180 List £360 | per mention | An unlinked citation. Worth less to Google and more to a model deciding who to name. |
| Media Placements | £160 List £320 | per placement | Coverage on a recognised masthead rather than a blog that exists to sell links. |
| Community Mentions | £325 List £650 | per mention | Reddit, forums and communities. The places AI answers quote most and agencies avoid. |
| Content Syndication | £50 List £100 | per placement | One piece, republished where your audience already is. |
| Local Citation Building | £50 List £100 | per batch | Consistent name, address and phone across the directories that still matter. |
Monthly campaigns
A fixed number of placements each month, mixed across authority tiers. The AI variants add brand listicles and reviews, which is the surface language models quote when they name a supplier.
| Package | Per month | Includes | Who it suits |
|---|---|---|---|
| Grow Basic | £325 List £650 | 5 backlinks | A first month. Enough to see whether the approach moves anything. |
| Grow Pro | £650 List £1,300 | 10 backlinks | A working monthly cadence for a site with something to rank. |
| Grow Pro AI | £975 List £1,950 | 10 backlinks and mentions | Pro, plus the listicles and reviews that language models actually read back. |
| Grow Ultimate | £1,950 List £3,900 | 15 backlinks | Higher authority tiers, for a competitive term you have decided to win. |
| Grow Ultimate AI | £2,600 List £5,200 | 15 backlinks and mentions | The full picture: authority links plus the brand surface AI answers cite. |
Digital PR
Earned coverage, with a guaranteed link floor. Priced per campaign because the work is the story, not the volume.
| Campaign | Per campaign | Guarantee | What it is |
|---|---|---|---|
| Starter Campaign | £2,275 List £4,550 | 5+ links guaranteed | One story, properly pitched. A test of whether your angle carries. |
| National Campaign | £3,575 List £7,150 | 10+ links guaranteed | A campaign built to land in national press rather than hope for it. |
| Viral Campaign | £5,525 List £11,050 | 20+ links guaranteed | The one you run when the story is genuinely good and the budget is real. |
Press release distribution
Distribution, not coverage. Useful for announcements that need to exist on the record and be findable later.
| Tier | Per release | Network | Includes |
|---|---|---|---|
| Basic | £60 List £120 | General newswire | 350+ live placements, a written release, one body link and one bio link. |
| Pro | £160 List £320 | Newswire and Google News | Adds Google News submission and three high-tier media outlets. |
| Ultimate | £585 List £1,170 | Maximum distribution | Adds Yahoo News and five high-tier outlets. |
Content writing
Priced per word, so a 1,200 word piece costs what 1,200 words cost. Basic is a competent working draft. Pro is written by someone who knows the sector.
| Service | Tier | Per word | 250 words |
|---|---|---|---|
| Blog Writing | Basic | 2.5p List 5p | £6.50 List £13 |
| Blog Writing | Pro | 5.2p List 10.5p | £13 List £26 |
| Website Copywriting | Basic | 2.5p List 5p | £6.50 List £13 |
| Website Copywriting | Pro | 5.2p List 10.5p | £13 List £26 |
Not sure which line you need?
Most people are not, and the honest answer usually depends on what you have already tried. Tell us the situation and we will point at a row, including the row that says you do not need us yet.
Start a conversationIntroductory prices apply to engagements confirmed before 31 December 2026; list prices apply from 1 January 2027. Volume and retained work is quoted separately. Campaign guarantees describe the minimum number of live placements delivered, not a promise about rankings, which nobody can honestly make.