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Trust and Transparency

Your data. Your story.

The best brands are built on trust, so we start by earning yours. Here is exactly what personal data folkfox collects, why, how we protect it, and the rights you can exercise in one click below.

In shortfolkfox is the data controller for personal data you share with us, based in Malta and governed by the GDPR. We collect only what we need, never sell it, and you can access, correct, port or erase your data at any time using the rights explorer below. Our supervisory authority is the Malta IDPC.

Total transparency

We collect only what we need to do the work. No hidden trackers, no data hoarding. What you see is what we process.

Zero selling

Your story belongs to you. We will never sell, rent or trade your personal information or business strategy. Ever.

EU-grade protection

Based in Malta, we apply the GDPR in full, with encryption in transit and strict access control.

Your data, your call

Exercise your GDPR rights.

Pick a right to see what it means in plain English, then let us draft the request for you. One click composes a ready-to-send email; you stay in control of when to send it.

Which right do you want to use?

Under the GDPR you have eight rights over your personal data. We honour every one, free, within one month.

Start by choosing a right above.

Each one comes with a plain explanation and a pre-filled email so you never have to phrase a legal request from scratch.

Last updated: 5 July 2026

01 Who we are

We are folkfox, a boutique marketing consultancy operating globally and rooted in Malta. Under the GDPR we are the data controller for the personal data you provide.

We are not required to appoint a statutory Data Protection Officer, but privacy requests go straight to the founder.

02 Information we collect

We collect minimal, relevant data:

  • Identity and contact data: name, email, and optionally company and industry, usually via our contact page.
  • Communication data: the content of messages you send us, such as your goals and challenges.
  • Technical and usage data: anonymous analytics such as approximate location, browser type and how you use the site.
  • Marketing preferences: if you opt in to updates.

We do not collect special categories of data (such as health, race or political opinion) unless you volunteer it as part of a consultation.

03 How we use your data and our legal bases

We process data only where the law allows. The main purposes and legal bases are:

PurposeLegal basis
Responding to enquiries and discovery callsLegitimate interest / steps before a contract
Delivering agreed services and invoicingContract
Anonymous site analyticsConsent
Marketing updates you opted intoConsent
Meeting tax and legal dutiesLegal obligation
04 Sharing and sub-processors

We use vetted processors to run the studio. We never sell your data. Current processors include:

  • Web3Forms: securely routes contact-form messages to our inbox.
  • Google Analytics: anonymised usage measurement.
  • Calendly: optional discovery-call booking.
  • Cloudflare and our web host: secure delivery of the site.

Each processor is bound by a data-processing agreement. Cookies from these tools are covered in our Cookie Policy.

05 International data transfers

Some processors operate outside the European Economic Area. Where data is transferred beyond the EEA, we rely on an adequacy decision or on Standard Contractual Clauses approved by the European Commission, together with additional safeguards where needed, so your data keeps EU-grade protection wherever it travels.

06 Data retention

We keep data only as long as necessary:

DataRetention
Enquiries that do not become clients12 months, then deleted
Client project and financial recordsUp to 6 years (Maltese tax and legal duties)
Anonymous analyticsUp to 14 months
Marketing consent recordsUntil you withdraw, then a short audit period
07 Your GDPR rights

You have eight rights over your personal data: access, rectification, erasure, restriction, portability, objection, protection from solely automated decision-making, and withdrawal of consent. The rights explorer at the top of this page drafts any request for you.

We respond within one month and never charge for a reasonable request. To exercise a right, email [email protected].

08 How we protect your data

We apply appropriate technical and organisational measures: encryption in transit (TLS), access control on a need-to-know basis, data minimisation, reputable hosting, and regular review. No system is perfectly secure, but we take protecting your information seriously and review our safeguards regularly.

09 Children's privacy

folkfox provides business-to-business services and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us data, contact us and we will delete it.

10 Automated decision-making and profiling

We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. Any analytics we run is aggregated and anonymised and is not used to profile individuals.

11 Data breach notification

If a personal data breach is likely to result in a risk to your rights, we will notify the Malta IDPC without undue delay and, where required, within 72 hours, and we will inform affected individuals where the risk is high.

12 Complaints and supervisory authority

We would always prefer to resolve a concern directly, so please contact us first. You also have the right to lodge a complaint with a supervisory authority:

13 Changes to this policy

We may update this Privacy Policy to reflect changes in how we work or in the law. The date at the top shows the latest revision, and we will flag material changes clearly. Questions? Email [email protected].

Privacy at a glance
Data controllerfolkfox, Malta
Legal frameworkGDPR + Maltese Data Protection Act
Data soldNever
Enquiry retention12 months
Your rightsEight, honoured within one month
Supervisory authorityMalta IDPC

Questions about your data?

Ask a human, get a human answer.

Contact folkfox

Written by a human in Malta · last reviewed · questions? [email protected]

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folkfox uses data the way we use strategy: only when it earns its place.