The rules of engagement.

Welcome to folkfox. These Terms and Conditions govern your use of folkfox.com and the boutique marketing, SEO, GEO and brand strategy services provided by folkfox ("we", "our", "us").

By accessing the site or engaging our services, you agree to these terms. If you do not agree, please do not use the site or services.

• Client: the individual or organisation engaging folkfox.
• Services: the marketing, strategy and related work we provide.
• Statement of Work (SOW): the document setting out deliverables, timeline and price for an engagement.
• Deliverables: the final outputs we hand over.
• Confidential Information: non-public business, financial or strategic information shared between us.

folkfox provides specialist consultancy across FinTech, neo-banking, Web3, iGaming, healthcare and other complex sectors. The specifics of any engagement are set out in a bespoke Statement of Work or proposal.

• The SOW takes precedence over these general terms if they conflict.
• Work outside the agreed SOW is subject to further quoting and timeline changes.
• We may decline projects that fall outside our ethical standards or boutique capacity.

• Invoicing: standard terms are 14 days from invoice date unless your SOW states otherwise.
• Deposits: project work typically requires a 50% upfront deposit to secure scheduling.
• Expenses: pre-agreed third-party costs (such as ad spend or stock assets) are billed at cost.
• Late payment: we may charge statutory interest on overdue invoices and pause active work until accounts are settled.
• Currency and tax: invoiced in the currency stated in your SOW, plus any applicable tax.

To do our best work, we rely on you to:

• Provide timely feedback, approvals and access to necessary accounts and assets.
• Ensure information you give us is accurate and lawful to use.
• Hold the rights to any materials you supply, and use deliverables lawfully.

Delays in feedback or access may affect timelines set out in the SOW.

Your brand is your greatest asset. On full and final payment of all invoices, the copyright and intellectual property in the final Deliverables transfers to you.

folkfox retains rights to:

• Preliminary concepts, unused drafts and raw working files.
• Our proprietary frameworks, methods and internal tooling.
• Featuring completed work in our portfolio and case studies, unless an NDA says otherwise.

We routinely handle sensitive data across iGaming, Web3, FinTech and healthcare. folkfox treats your proprietary business information, financial data and strategy as strictly confidential, and we are happy to sign a standard non-disclosure agreement before discovery calls. Confidentiality obligations survive the end of an engagement.

We provide our services with reasonable skill and care and to a professional standard. However, digital marketing depends on third-party platforms and algorithms (for example Google core updates or Meta policy shifts) that are outside our control.

We therefore cannot guarantee specific search rankings, financial returns or lead volumes. Nothing in these terms excludes liability that cannot lawfully be excluded.

To the fullest extent permitted by law, folkfox's total liability for any claim arising out of or connected with our services shall not exceed the total fees paid by the Client for the specific project in question.

We are not liable for indirect or consequential losses, loss of profit, or loss arising from third-party platform changes. This clause does not limit liability for death or personal injury caused by negligence, fraud, or anything else that cannot be limited by law.

Either party may end an engagement with written notice as set out in the SOW. On termination:

• You pay for all work completed and costs committed up to the termination date.
• We hand over paid-for Deliverables in their current state.
• Clauses that by their nature survive (confidentiality, IP, liability) continue to apply.

Neither party is liable for delay or failure caused by events beyond reasonable control, such as outages, natural events, or emergencies. The affected party will notify the other and both will act reasonably to limit the impact.

folkfox operates globally but is anchored in Malta. These terms, and any dispute arising from them or our services, are governed by and construed in accordance with the laws of the Republic of Malta. Both parties submit to the exclusive jurisdiction of the Maltese courts.

If a dispute arises, both parties agree to first attempt to resolve it in good faith through direct discussion, and then, where helpful, through mediation, before starting court proceedings. We find almost everything can be solved with an honest conversation.

We may update these terms from time to time for legal, regulatory or operational reasons. The date at the top shows the latest revision. Your continued use of the site or services after a change means you accept the updated terms.

Questions about these terms? Email [email protected] or visit our contact page. We reply like humans, because we are.