
Chapter five. The storyteller. Katie Delaney
Built by someone who lived it
Katie Delaney is the founder of folkfox, a boutique growth studio in Malta. She built it after a decade in music, and senior growth work with Google and Bally’s Interactive.
- Katie Delaney, founder of folkfox. Read the story
- A&R of JOOF Recordings for 10 years
- Google alumna, consulting C-suite executives on growth
- Bally’s Interactive alumna, steering €300k monthly acquisition
- DCU Marketing, Innovation & Technology graduate
- Producer & sound designer since 14, JOOF Recordings, Pure Trance
The founder: JOOF, Google, Bally’s, DCU.
- Google Ads
- Facebook Ads
- SEO
- GEO
- AI Consultancy
- Web Design
- App Design
- Apple Search Ads
- ChatGPT Ads
- Duolingo Ads
- Spotify Ads
- Brand Strategy
- Story Brands
- Content Marketing
- Social Media
- AI Automation
- Agentic AI
- App Marketing
- Programmatic (DSP)
- ASO
- Google Ads
- Facebook Ads
- SEO
- GEO
- AI Consultancy
- Web Design
- App Design
- Apple Search Ads
- ChatGPT Ads
- Duolingo Ads
- Spotify Ads
- Brand Strategy
- Story Brands
- Content Marketing
- Social Media
- AI Automation
- Agentic AI
- App Marketing
- Programmatic (DSP)
- ASO
Just the details
- RoleFounder and Strategy Director
- Studiofolkfox, founded in 2025
- BasedMsida, Malta, working across Europe
- RootsGoogle via Accenture, Bally’s Interactive, JOOF Recordings
Connect on LinkedIn→
Katie Delaney on LinkedIn, for the full career trail and a direct hello.

