Katie Delaney turns complex markets into measurable stories.
Senior Digital Marketing Strategist, iGaming and healthcare specialist, Google and Accenture alumna, and founder of folkfox in Malta. Katie builds the quiet architecture behind brands that need trust, traction, and a sharper trail through AI search.
Katie built folkfox for brands that sit in the difficult places: regulated, emotional, technical, and human. The work is not noise. It is narrative with measurement, media with memory, and strategy with enough teeth to leave a mark.
Proof with pawprints#
A founder profile should not read like perfume copy with a budget. Katie brings hard numbers from iGaming, healthcare, agency, Google, and music.
The folk stories wayfinding system#
Katie's method joins brand storytelling, measurement, and channel craft. It is built for buyers, patients, players, fans, founders, and AI crawlers that need clear signals.
Interview the market, map the audience, and find the tension competitors flatten into generic copy.
Turn the brand into a clear narrative system with offers, proof, voice, search intent, and conversion paths.
Create the landing pages, measurement setup, content routes, and technical scaffolding that make the story findable.
Use paid social, PPC, programmatic, app channels, SEO, and GEO to put the strongest signals in front of the right people.
Track attribution, retention, conversion, search visibility, and the quality of attention. Less guessing, more knowing.
Three service chapters, one noir compass#
This is not a generalist agency buffet. It is a selective system for markets where trust, compliance, community, and conversion all matter.
Paid media that knows when to whisper and when to bite.
Programmatic, PPC, paid social, app campaigns, and channel testing for brands that need measurable growth without blunt-force spend.
Explore paid social servicesSEO, GEO, and content systems built for search and AI citation.
From E-E-A-T healthcare pages to answer-engine-friendly iGaming guides, the goal is simple: become easier to trust, quote, and choose.
Explore SEO and GEOWeb and app journeys that feel lived in, not bolted on.
Landing pages, Elementor builds, custom HTML, CRO, GA4, heatmapping, and funnel design that keep the scent trail clean.
Explore app marketingPlayer trust, performance, and policy awareness.
Katie brings hands-on operator experience across Asia, RoW, programmatic media, search, paid social, apps, and conversion work.
See iGaming marketingCommunity care with clinical clarity.
At GenderGP, Katie led SEO and content work across 700+ pages, where accuracy, empathy, and search intent had to move together.
See healthcare marketingScene fluency, release rhythm, and fan journeys.
With JOOF Recordings, Katie has helped shape releases, artist communication, PPC campaigns, and music marketing operations over years of industry work.
See music marketingFrom platform support to founder-led strategy#
The path matters. Katie has worked inside big tech, iGaming operations, healthcare search, agency delivery, and music culture. folkfox carries the pattern recognition from all of it.
Founder and Strategy Director, folkfox
Boutique consultancy serving iGaming, LGBT healthcare, and music-industry clients through programmatic, paid social, SEO, GEO, and custom web architecture.
Senior Digital Media Executive, Bally's Interactive
Managed €300K monthly media budgets across Asia and RoW, with programmatic, PPC, paid social, app marketing, Firebase, Moloco, Unity, Apple Search Ads, and Search Ads 360.
Search Engine Marketing Manager, GenderGP
Delivered 200% organic traffic growth through a content audit and keyword strategy across more than 700 healthcare pages.
Marketing Associate, Affirma Consulting
Managed paid media budgets, HubSpot nurture journeys, SEO audits, core web vitals improvements, and conversion testing across agency clients.
Advertising Specialist, Google via Accenture
Supported UK, Ireland, and Nordic advertisers, achieved 110% of sales target, and maintained a 100% CSAT score for 10 consecutive weeks.
A&R Manager and Social Media Marketing Manager, JOOF Recordings
Oversaw 400+ audio product launches and ran PPC across Facebook, Google, Spotify Ad Studio, and remarketing.
A toolkit built for high-stakes growth#
The useful question is not whether Katie can run channels. The useful question is whether she can make channels speak the same commercial language.
What this means for a client#
A clear founder page should answer the commercial question fast: what does this experience become when it touches my business?
Every brand has a human signal. The work is finding it before the market forgets how to listen.
Katie Delaney, founder of folkfoxReady to outfox soulless marketing?
Bring the market knot. Katie will help you find the thread: story, channel, measurement, search visibility, and a plan that can survive real business weather.
