Meta Ad Placements Lose Their Last Fences This Week
Meta ad placements lose Messenger Stories on 27 August, and placement exclusions now cap bid cuts at 90%. Here is what folkfox clients must fix before Thursday.
Facebook ad placement control just lost its off switch
Meta has removed facebook ad placement exclusion from ad sets. What changed, why brand-safety teams should worry, and five moves to make before it lands.
Meta Ads Attribution Just Split in Two, and Nobody Told Reporting
Meta ads attribution now splits clicks from engagement. Five honest checks before your reported conversions dip and your budget conversations get harder.
Meta Ads Reporting Just Went Quiet , and Nobody Sent a Memo
Meta ads reporting has gone quietly wrong: three key breakdowns return blank data with no warning. Here’s what changed on 6 August and how to fix it now.
Meta built a list you can only say no with
Meta’s exclusion-only custom audiences can suppress but never target, and cannot be converted back. Three regulated uses, and the one thing they cannot prove.
The court copied Meta’s own bedtime , then added school
A New Mexico court set delivery limits Meta already half-shipped, plus one nobody reported. What that means for paid social advertising and teen reach now.
The quiet number in this year’s holiday marketing strategy survey
A holiday marketing strategy for 2026 needs the quiet number: stated CTV intent doubled to 45%, brand experiences fell to 41%, social commerce narrowed.
Meta put its prices up 20 per cent in North America and nobody blinked
Social media ad costs rose sharply in North America last quarter while Reddit and Pinterest stayed cheap. Five Q2 2026 benchmarks and where to move budget.
ChatGPT Ads vs Meta Ads
Compare ChatGPT ads and Meta ads through a Folkfox lens, with guidance on intent, behaviour, targeting, and when each channel earns budget.