Meta AEM Guide: 8 Slots Ranked for Revenue
Meta Aggregated Event Measurement explained: domain configuration, the 8-slot priority order, value sets and the safe ranking for shops.
Advantage+ Sales Campaigns: Setup That Scales
Advantage+ sales campaigns explained: automated setup, when to consolidate, creative minimums and the signal needed to scale.
Advantage+ Creative: Enhancements Worth Keeping
Advantage+ creative explained: which automatic enhancements to keep, which to switch off, and how to review previews before spend.
Advantage+ Catalogue Creative: Beyond the Grid
Advantage+ catalogue creative explained: covers, collections, creator cuts and testing that lift prospecting past templates.
Meta Advantage+ Audience: Suggestions Versus Controls
Meta Advantage+ audience explained: what suggestions steer, what controls bind, and when broad delivery beats manual stacks.
Meta Ad Set Budgets: When Control Beats Central
Meta ad set budgets explained: when fixed budgets beat centralised spend, test design, minimums and the move to campaign budget.
Meta A/B Testing: Clean Reads Without Wasted Spend
Meta A/B testing explained: Experiments tool setup, holdouts, split versus brand lift tests, and the reads that survive scrutiny.
Meta 3-2-2 Method: 3 Creatives, 2 Copy, 2 Audiences
Meta 3-2-2 testing explained: three creatives, two copy angles, two audiences in a lean structure that reads fast and scales.
Meta Ad Placements Lose Their Last Fences This Week
Meta ad placements lose Messenger Stories on 27 August, and placement exclusions now cap bid cuts at 90%. Here is what folkfox clients must fix before Thursday.
Facebook ad placement control just lost its off switch
Meta has removed facebook ad placement exclusion from ad sets. What changed, why brand-safety teams should worry, and five moves to make before it lands.