TikTok ads cost less than Meta’s. So why do 91.5% of campaigns stay on Meta?
TikTok ads cost less per click and per lead than Meta in a 628,969-campaign study, yet 91.5% of campaigns stay on Meta. Here is what the numbers really say.
In the new Pinterest auction, the photograph is the keyword
Pinterest ads now bid on images: Visual Search Ads enter beta in the coming weeks, with Priority Products and A/B tests. What to audit in feed and creative.
Your meta ads strategy just lost a door it used to walk through for free
Meta ads strategy just changed: Meta One now paywalls Competitive and Custom Audience Insights inside Ads Manager. What moved, and five fixes to try this week.
Meta One subscription tiers: which rung is worth the climb
The Meta One subscription prices business tiers from $14.99 to $499 a month. Here is the honest rule for which tier to buy and how to treat non-follower data.
Meta scam ads after Frankfurt: the hosting shield cracks
Meta scam ads lost their hosting shield in a Frankfurt court on 16 September 2026. Five sharp moves for fintech and regulated advertisers before approvals slow.
Sponsored Snaps move into Chat, and the fox follows the scent
Sponsored Snaps now run inside Chat, Snapchat’s busiest surface. Four proven, sourced moves for paid social teams testing this before holiday campaigns.
TikTok’s paid social advertising boundary caught Meta’s pressure campaign
TikTok advertising met a policy boundary when Meta’s child-safety settlement ads were rejected. Five practical lessons for policy, creative and media teams.
TikTok ads and the new opening weekend
TikTok ads can support a film opening weekend when creative, formats and measurement work together. Here is a careful reading of TikTok’s UK evidence.
FIFA World Cup creator correspondents: paid social with a point of view
FIFA World Cup creator correspondents put creator-led coverage at the centre. Use five checks to turn the programme into disciplined paid social planning.
Your retargeting pool is full . It is just not full of people
Bot traffic now passes half of all web requests, and retargeting CPMs are climbing with it. Five practical fixes for audience quality before budgets move again.