AI Overview accuracy: the audit that counted 98,020 claims
AI Overview accuracy tested across 55,393 searches: about 11% of claims lacked support. What the WashU audit means for brands that want to be cited correctly.
AI content SEO in a two-week spam update: sift the pile before Google does
Google’s September 2026 spam update may run two weeks. What it means for AI content SEO, what the spam policies actually target, and five checks to run now.
AI Crawl Control now lets you refuse the trainer and keep the search
AI Crawl Control now disallows AI training without blocking Googlebot. Five checks for regulated sites on Google-Extended, Applebot-Extended and licensing.
When seo reporting tools go dark, the fox reports the gap
SEO reporting tools may be losing Google data, vendors reported in September 2026. Here is how to build client reports on first-party numbers and flagged gaps.
Google is testing paying publishers. AI overview tracking still beats waiting
Google is piloting payments for AI Overviews citations. Five honest, sourced facts on why ai overview tracking still matters more than the pilot itself.
Union Alpha and the quiet price of a free frontier model
Union Alpha is free until about 22 September, but its maker is anonymous and prompts may be kept. Test the stealth model without leaking your codebase.
AI search visibility experiments need an earned citation trail
AI search visibility earned citations point beyond owned content. Two recent tests make the case for comparison, freshness and careful tracking today.
Healthcare digital marketing agency briefs need a licensing trail
A healthcare digital marketing agency should treat the proposed UK device licensing regime as a launch dependency. Here are five briefing lessons today.
Brand strategy consulting services should give a platform a job
Brand strategy consulting services can turn a campaign line into a useful brand platform. Boots’ new launch shows how to make the idea work today, in practice.
Generative engine optimization services have a click problem
Generative engine optimization services are not only a citation problem. A new AI Overviews experiment shows why visibility must sit beside traffic now.