The ecommerce mobile app filled up in India while the leak widened: two numbers that fell together
An ecommerce mobile app in India gained installs but lost Day 30 users, AppsFlyer reports. Five sharp fixes for app remarketing and retention teams now.
Your mobile measurement partner can now count installs from AI answers. Trust the method first.
AI traffic analytics for apps just got a vendor answer: AppsFlyer now counts installs from eight AI engines. Here are five real checks before you trust it.
In the new Pinterest auction, the photograph is the keyword
Pinterest ads now bid on images: Visual Search Ads enter beta in the coming weeks, with Priority Products and A/B tests. What to audit in feed and creative.
Meta’s Muse and the app user acquisition strategy nobody budgeted for
Meta’s Muse beat ChatGPT’s early launch with no new ad spend. A practical app user acquisition strategy for teams without Meta’s owned audience to lean on.
Epic v Apple reaches the Supreme Court, and web checkout waits on the clock
Epic v Apple reaches the Supreme Court with zero commission on US link-outs for now. See the dates, the margin maths and how app teams should plan web checkout.
Two Google Play deadlines, one September and a fox that checks both
Google enforces Android developer verification in 4 countries on 30 September 2026. See what an app store optimization agency checks first, and why it matters.
Apple ATT alternative prompt: an essential EU app brief
Apple ATT alternative prompt options give EU app teams a practical brief: localise context, preserve permission rules and test journeys without invented uplift.
Google Play’s Similar Apps change turns Google Play ASO into comparative copy
Google Play ASO now has a new comparison surface. Play Store v53.1 puts a key-feature short description inside Similar Apps, with three listing checks to run.
App Store submissions: a practical 2027 readiness plan
App Store submissions are open for the latest Apple OS releases. Use these five practical checks to prepare product, creative, testing and review work.
Google Play Games Level Up is a growth brief
Google Play Games Level Up links cross-device availability, player continuity and quality benchmarks to stronger discovery and game growth for developers.