124 days before the first call: the B2B buying journey is a content job now
A new LinkedIn and Factors.ai study says the B2B buying journey starts 124 days before a deal hits the CRM. Five honest lessons for content and demand teams.
The Hard Button and the honest work of b2b brand strategy
B2B brand strategy starts with diagnosis. Staples says it has a perception problem, not awareness. Here is what the research says and a practical Monday plan.
LinkedIn publishes four numbers for one ad format. None of them agree
LinkedIn publishes four different Event Ads benchmarks at once. Five honest tests that stop linkedin ads figures reaching a plan before anyone checks them.
The platforms just made AI slop a distribution problem
Snap has cut wholly AI-made video from Spotlight and LinkedIn now hunts slop. Five honest rules for paid social advertising creative that still earns reach.