How to start a podcast on spotify now includes a membership shelf
Spotify opened creator memberships in 34 markets on 20 October. Here is how to start a podcast on spotify context for that offer, with no invented fee.
The ASA creatine ruling: five quiet moves for advertising claims
Advertising claims: the ASA banned a creatine ad for implying muscle growth. What marketing teams should take from the ruling, with five practical fixes.
Brand mentions are the currency of AI search, and a content series is how Fender and Marshall mint them
Brand mentions now steer AI answers. Fender and Marshall use a content series to earn them; here is what the data says and five practical moves to copy.
Sonic branding and the week three brands bought a chorus
Sonic branding is now a content-marketing discipline. Here is what e.l.f., Wendy’s and Gap bought this autumn, and how a brand or label can copy it now.
Verndale bets on AI visibility as the content supply chain meets the answer engine
Verndale launched an AI visibility tool set and a content supply chain service on 7 October 2026. Here is what the bet means for a brand named in AI answers.
AI visibility is not being remembered
A brand recall survey finds only 26% of AI-assisted buyers remembered the company name. Here is how to measure brand recall and win it back with real proof.
AI content writing is now the default. The edit is the edge
AI content writing hit 93% adoption in Ahrefs’ 2026 survey, yet only 2.7% trust it unreviewed. Here is how to build the human edit that sets your pages apart.
Self-ranking listicles are losing their AI Overview citations. Here is what earns them instead
Listicles that rank their own brand first are being cited less by Google AI Overviews, in one unaudited sample. Here is what to do about your best-of pages.
Music event marketing: 3 essential lessons from U2’s Dublin return
Music event marketing meets a real place: U2 returned to Mount Temple and Grafton Street. What the Dublin performances teach about story, access and trust.
124 days before the first call: the B2B buying journey is a content job now
A new LinkedIn and Factors.ai study says the B2B buying journey starts 124 days before a deal hits the CRM. Five honest lessons for content and demand teams.