Multi-Country Catalogues: Feeds, Prices and Languages
Multi-country catalogues explained: one feed per market, local prices, translated titles and matching that survives borders.
Meta Modelled Conversions: Filling the Blind Spots
Meta modelled conversions explained: how aggregation and modelling estimate unobserved results, where they appear, and how to read them honestly.
Mapfre on Meta: Insurance Leads Without the Waste
Mapfre Meta case study: insurer lead quality through Instant Forms, CRM matching and quote journeys, read directionally for lead advertisers.
Meta Lookalikes: Seed Sizes That Work
Meta lookalike audiences explained: seed quality, 1,000 to 5,000 profiles, percentage bands and refresh rhythms for scale.
Meta Location Targeting: Countries, Cities and Radii
Meta location targeting explained: geographic controls, radius discipline, exclusions and delivery checks that keep spend local.
Meta Local Playbook: Store Visits From Social Proof
Meta local playbook: location targeting, store traffic structure, click to message, localised creative and the measurement that proves visits.
Meta Learning Phase: 50 Events to Stable Delivery
Meta learning phase explained: the 50 events per ad set per week rule, what resets learning, and how to reach stable delivery.
Learning Limited on Meta: Causes and Fixes
Learning Limited explained: why small budgets and split ad sets stall learning, plus consolidation fixes that restore delivery.
Meta Lead Gen Playbook: Quality Volume at Control
Meta lead gen playbook: Instant Forms versus site, qualifying questions, CRM sync plus speed to contact and offline feedback that lifts quality.
Meta Lead Ads: Instant Forms Versus Landing Pages
Meta lead ads explained: More Volume, Higher Intent and Rich Creative tiers, friction scoring and CRM sync that protects quality.