Meta Interest Targeting: Clusters Beyond the Obvious
Meta interest targeting explained: activity clusters, stack sizing, and the tests that prove which interests earn budget.
Meta Instant Experience: Full-Screen Mobile Canvases
Meta Instant Experience explained: full-screen mobile canvases, block order that converts and the stock discipline behind every tap.
Meta Image Ads: Specs, Ratios and First-Launch Setup
Meta image ads explained: Feed ratios, text recommendations, placement coverage and the first-launch setup folkfox recommends.
Haus-Style Incrementality: Read True Meta Lift
Haus-style incrementality for Meta: holdouts, geo tests and budget calibration that separate true lift from last-click credit, explained step by step.
Meta vs GA4 Mismatch: Why the Numbers Differ
Meta versus GA4 mismatch explained: attribution models, click versus session counting, privacy gaps and a reconciliation routine that ends the argument.
Meta First Campaign Setup: Structure That Scales
First Meta campaign setup explained: objectives, one converting event, Pixel plus Conversions API, budgets for learning and creative that survives review.
Meta Feed Health: Fix Errors Before Sales Suffer
Meta feed health explained: diagnostics, availability flags, image and price faults plus the weekly routine that protects match rate.
Meta Exclusions and Overlap: Keeping Ad Sets Apart
Meta exclusions and overlap explained: custom exclusion builds, shared-token checks and the consolidation cures that end cannibalism.
Meta Event Dedup: One Action, One Counted Event
Meta event dedup explained: shared event IDs, matching names, Test Events checks and the faults that double-count revenue.
Meta Edits That Reset Learning: Rules That Hold
Which Meta edits reset learning: significant edits, safe tweaks, creative and budget rules, plus an edit discipline that holds.