Facebook ad placement control just lost its off switch
Meta has removed facebook ad placement exclusion from ad sets. What changed, why brand-safety teams should worry, and five moves to make before it lands.
The trial that could quietly rewrite meta advertising policies
A $1.4 trillion Meta youth-safety trial could reshape meta advertising policies on data and targeting. Here are five checks paid social teams should run now.
TikTok just proved tiktok music marketing beats a label meeting
TikTok music marketing just got a second season of Music on Stage, and last year’s winner outgrew ten years of cold pitching in three months. Five foxy moves.
Meta Ads Attribution Just Split in Two, and Nobody Told Reporting
Meta ads attribution now splits clicks from engagement. Five honest checks before your reported conversions dip and your budget conversations get harder.
Meta Ads Reporting Just Went Quiet , and Nobody Sent a Memo
Meta ads reporting has gone quietly wrong: three key breakdowns return blank data with no warning. Here’s what changed on 6 August and how to fix it now.
Meta built a list you can only say no with
Meta’s exclusion-only custom audiences can suppress but never target, and cannot be converted back. Three regulated uses, and the one thing they cannot prove.
A €3 customs line quietly outfoxed paid social advertising in Europe
Pinterest’s paid social advertising growth in Europe halved in a single quarter after an EU customs fee hit cross-border sellers, not the ad product itself.
TikTok doubled the length. Europe started counting the labels
TikTok Symphony now makes 30-second video from 50 references. Five sharp rules for AI generated ads as the EU transparency duties start to apply in earnest.
The court copied Meta’s own bedtime , then added school
A New Mexico court set delivery limits Meta already half-shipped, plus one nobody reported. What that means for paid social advertising and teen reach now.
The judge who called the feed a mirror
A judge held minors’ ranked feeds are conduct, not speech. What that preliminary ruling means for social media regulation, paid social reach and your plan.