The quiet number in this year’s holiday marketing strategy survey
A holiday marketing strategy for 2026 needs the quiet number: stated CTV intent doubled to 45%, brand experiences fell to 41%, social commerce narrowed.
Your b2b contact data just became someone else’s evidence
Italy’s Garante fined a b2b contact data broker €2m and ordered every Italian record erased. Here is the vendor audit your growth team should run this week.
The court never mentioned your adverts. It did not need to
A $567m ruling ordered Meta to improve age assurance, not to change advertising. Here is why age assurance still shrinks your addressable audience anyway.
Your ad accounts just learned to talk to an agent
Snap shipped an ads MCP server this week. Here is what AI advertising agents can really read, who authorises them, and the reporting jobs to hand over first.
Meta put its prices up 20 per cent in North America and nobody blinked
Social media ad costs rose sharply in North America last quarter while Reddit and Pinterest stayed cheap. Five Q2 2026 benchmarks and where to move budget.
The platforms just made AI slop a distribution problem
Snap has cut wholly AI-made video from Spotlight and LinkedIn now hunts slop. Five honest rules for paid social advertising creative that still earns reach.
ChatGPT Ads vs Meta Ads
Compare ChatGPT ads and Meta ads through a Folkfox lens, with guidance on intent, behaviour, targeting, and when each channel earns budget.