Brussels designated 3 services. The quiet one is a search engine

The Digital Services Act now binds ChatGPT, Reddit and Roblox. What the search engine label changes, what users gain, and what marketers should do next.
The penalty now stops at the border

Google split parasite seo enforcement at the EEA border on 30 August. What the manual action now does, where it still bites, and five smart moves for SEOs.
Your Website Just Got a Second User Interface

ChatGPT now supports webmcp site tools, letting pages hand structured actions to agents. What the standard covers, who runs it, and six honest builder facts.
Parasite SEO Just Got a Different Price in Europe

Google now enforces parasite seo penalties one way inside the EEA and another outside it from 30 August. Here is what breaks in your reporting, and five fixes.
Google AI Mode Just Started Booking the Trip

AI travel planning changed on 27 August 2026: Google AI Mode now tracks flight prices, shows miles pricing and books hotels. Here is what brands do next.
WikiHow’s AI Copyright Lawsuit Argues Something Sharper Than Theft

WikiHow just filed an ai copyright lawsuit against OpenAI over traffic theft, not just copying. Here is what any content-led brand should do next, honestly.
Google Puts AI Overviews Above the Stock Price Widget

Google’s ai overview placement now sits above stock price charts, reversing prior order. folkfox looks at what this GEO overreach means for AI visibility.
A $30 Billion Perplexity Valuation , Built on Shaky Citations

Nvidia is in talks for a perplexity valuation above $30 billion, even as data shows one AI platform’s citations can swing 86% in four days with zero warning.
ChatGPT Citations and the Week Reddit Nearly Vanished

ChatGPT citations to Reddit fell 86% in days this August, and folkfox checked Reddit’s robots.txt itself to see why AI answer engine optimization shifted.
AI Overview SEO After a Week Google Changed Its Mind Twice

AI overview SEO after Google paused unlabelled AI images and a Search Console bug hit: what actually happened, what triggers AI Overviews, and five fixes.