Crypto promotion after the SEC FAQs: sell what works, never what pays

The SEC’s 25 September FAQs redraw the line for crypto promotion: sell what a working network does today, never a buyback as yield. Here is the copy test.
Issuers cannot pay stablecoin yield , so Circle pays Binance instead

Stablecoin yield is off the table for issuers, so Circle now pays Binance to promote USDC. Five hidden truths about paid distribution for crypto brands in 2026.
Grok tops Coinbase’s agent desk: agentic trading is a distribution story first

Grok leads Coinbase’s agentic trading chart at 59.5%. What the number measures, what it does not, and five smart moves for crypto brands selling through agents.
A MiCA licence is now a distribution asset, and Binance’s Greek file shows why

A MiCA licence now decides who gets Google ads and EU passporting. After the WSJ’s Binance report, here is how to market while your application is pending.
Bitget’s fast track proves crypto exchange marketing is a poaching game now

Crypto exchange marketing just got sharper: Bitget fast-tracks rival VIPs to top status. Five proven, sourced moves growth teams can copy or counter now.
Healthcare digital marketing agency briefs need a licensing trail

A healthcare digital marketing agency should treat the proposed UK device licensing regime as a launch dependency. Here are five briefing lessons today.
Brand strategy consulting services should give a platform a job

Brand strategy consulting services can turn a campaign line into a useful brand platform. Boots’ new launch shows how to make the idea work today, in practice.
Generative engine optimization services have a click problem

Generative engine optimization services are not only a citation problem. A new AI Overviews experiment shows why visibility must sit beside traffic now.
A web3 digital marketing agency should sell the settlement job

A web3 digital marketing agency can make onchain finance legible by starting with the settlement job. Visa’s lending launch offers five practical lessons.
A fintech content marketing agency should make the backend visible

A fintech content marketing agency can turn a backend partnership into a sharper brand story. Bank of Ireland and Stripe show five practical lessons today.