Apple Ads China Requirements: Plan Before You Spend
Mainland China needs business and app approval, placement dependent rules and no product pages ads. What to prepare, how to sequence, and what to budget.
Apple Ads Campaign Groups: Organise at Portfolio Scale
Campaign groups bundle campaigns for cleaner reporting across apps and markets. When to group, how to name them, and the quarterly review that keeps them honest.
Apple Budgets: Daily Caps and the 30.4 Rule
Advanced budgets run daily with a monthly ceiling of daily times 30.4. Learn sizing from target CPA, pacing behaviour and lifetime budget changes.
Apple Broad Match: Reach, Discovery and Guardrails
Broad match on Apple Ads explained: related term reach, discovery mining, Search Terms review and the negatives that keep it honest.
Apple Brand, Category and Competitor Keywords
Brand, category and competitor keywords on Apple Ads explained: exact defences, conquest maths, and the discovery fences between them.
Apple Bid Tiers: Exact, Broad and Search Match
Tiered bidding pays most for proven exact terms and least for discovery. Learn Apple’s recommended ladder, tier splits and promotion rules.
Apple Basic vs Advanced: Choose the Right Solution
Basic buys installs at CPI with a $10,000 monthly ceiling; Advanced buys taps at CPT across four placements. Compare limits, control and cost first.
Apple Basic CPI Bidding: Hands-Off Install Buying
Apple Basic buys installs at a CPI you cap, with Apple running targeting and bids. Learn the $10,000 ceiling, the 30-day window and its limits.
Apple Audience Refinement: Reach That Still Learns
Apple audience refinement explained: age, gender and activity filters, reach trade offs and the broad first testing folkfox recommends.
Attribution API Guide: Tokens and Windows for Apple Ads
Apple Ads Attribution API explained: 24 hour token TTL, 30 day tap and 1 day view windows, plus longer pre-order rules and server setup notes.