Importing conversions to GA4 with custom UTM parameters
Master GA4 tracking for Microsoft Ads: custom UTM parameter structures, dynamic ValueTrack tokens, auto-tagging, and cross-channel attribution alignment.
Editorial guidelines and disapproved ad recovery
Master Microsoft Ads editorial guidelines: common disapproval triggers, landing page policy compliance, and the step-by-step ad appeal recovery workflow.
Dynamic search ads and website indexing coverage
Guide to Microsoft Dynamic Search Ads (DSA): automated headline generation, page feed targeting, URL rules, and negative keyword governance.
Device bid adjustments: desktop, mobile, and tablet modifiers
Configure Microsoft Ads device bid adjustments: separate desktop, mobile, and tablet modifiers from -100% to +900%, and B2B desktop optimization.
Demographic targeting: age and gender bid adjustments on Search
Guide to Microsoft Ads demographic targeting: age bracket and gender bid adjustments from -90% to +900% on Search and Shopping campaigns.
Customer Match eligibility and customer list retention
Guide to Microsoft Customer Match: account eligibility criteria, SHA-256 hashing standards, list upload formats, and audience activation strategies.
Connected TV (CTV) and video ads across Netflix and streaming
Complete guide to Connected TV and video ads on Microsoft: Netflix ad-supported inventory, streaming partners, video specs, and household reach.
Conversion value rules and value-based bidding
Master Conversion Value Rules in Microsoft Ads: location, device, and audience value multipliers that steer Target ROAS and Maximize Conversion Value.
Consent Mode and privacy sandboxing in Microsoft Advertising
Guide to Microsoft Consent Mode: GDPR/UK DPA compliance, TCF v2.2 integration, cookieless pings, and protecting conversion attribution.
Call tracking and call extensions in Microsoft Advertising
Guide to Microsoft Ads call tracking: Call Extensions setup, dynamic number insertion, call duration goals, and third-party call analytics integration.