Demand gen campaigns get a bigger drop, and sensitive categories get a smaller door
Demand gen campaigns gained one-tap Shorts ads and a Business Agent beta, but Google’s help page limits sensitive categories to YouTube. Read the small print.
Dynamic search ads left a receipt. The AI Max journey view is still a promise.
Dynamic search ads sunset in February 2027, and Google’s new AI Max journey report still has no date. Here are five real checks to run before the switch.
Google ads smart bidding now waits for fifty , and thin accounts feel every edit
Google ads smart bidding can take up to around 50 conversions to calibrate. What that means for low-volume accounts, and four documented moves to fix it.
Chatbot advertising grew a measurable spine: three questions before you fund it
Chatbot advertising now bills by impression and reports view through conversions. Three sharp questions for regulated advertisers before funding OpenAI oCPM.
Google AI Mode ads arrive as a quiet text link, and regulated brands should read the label
Google AI mode ads are a spotted test, not a rollout. Here are five practical checks for finance, gambling and health advertisers before the wording goes live.
Google’s AI Max migration just made your account its problem
The ai max migration auto-upgrades broad match and ACA Search campaigns all September 2026, no opt-in. Here’s the account audit to run before it reaches you.
Google agentic commerce update: an essential retail brief
Google agentic commerce update features give retailers a brief: strengthen product data, answer shopper questions and measure checkout paths carefully.
Google Ads measurement data has a sharper job now: prove the signal
Google Ads measurement data is moving beyond reports. Here is a practical, evidence-led way to connect first-party signals, intent and proof across the funnel.
The Google Ads measurement stack now has an essential proof problem
Google Ads measurement stack is moving from reporting to proof. Three shifts put first-party data, incrementality and profit at the centre of paid search.
Google just let the tight keywords into AI Mode
Google is testing exact and phrase keywords in AI Mode, so broad match is no longer the only road in. Five practical reads before you rebuild your match types.