Conversion value rules and value-based bidding
Master Conversion Value Rules in Microsoft Ads: location, device, and audience value multipliers that steer Target ROAS and Maximize Conversion Value.
Consent Mode and privacy sandboxing in Microsoft Advertising
Guide to Microsoft Consent Mode: GDPR/UK DPA compliance, TCF v2.2 integration, cookieless pings, and protecting conversion attribution.
Call tracking and call extensions in Microsoft Advertising
Guide to Microsoft Ads call tracking: Call Extensions setup, dynamic number insertion, call duration goals, and third-party call analytics integration.
How bid adjustments behave under Smart Bidding
How manual bid adjustments work under Microsoft Smart Bidding: device modifiers, LinkedIn signals, target CPA scaling, and -100% exclusion rules.
Vertical ad feeds for automotive dealerships
Guide to Microsoft Automotive Ads: vehicle feed attributes (VIN, make, model, price), automated inventory matching, and dealership campaign setup.
Scheduled rules and automated alerts
Master automated rules in Microsoft Ads: scheduled budget changes, pausing high-CPA keywords, automated email alerts, and safety guardrails.
Microsoft Audience Network (MSAN) placements and native reach
Guide to the Microsoft Audience Network (MSAN): native placements on MSN, Outlook, and Edge, LinkedIn intent targeting, and performance controls.
Which campaign wins when two enter the same Microsoft auction
Understand how Microsoft Advertising resolves internal competition when multiple keywords or campaigns qualify for the identical search query.
App Install Ads across Windows Store and mobile
Guide to Microsoft App Install Ads: Windows Store promotion, mobile app tracking, deep linking, and automated cost-per-install bidding.
Tracking mobile app conversions and mobile attribution partners
Guide to Microsoft Ads mobile app conversion tracking: certified MMP integrations, server postbacks, in-app event tracking, and Target CPI bidding.