The court never mentioned your adverts. It did not need to
A $567m ruling ordered Meta to improve age assurance, not to change advertising. Here is why age assurance still shrinks your addressable audience anyway.
Google shipped an age signal your marketing team may not touch
Google Play’s age signal reaches every developer, yet its terms bar marketing use. Five app marketing moves that keep audience work lawful and audit-ready.
The regulator called your funnel a health record
The Dutch privacy regulator says intimate app data reaches advertisers. Five digital health marketing lessons on consent, special category data and risk.
On 1 August, your audience segments started quietly deleting themselves
California’s deletion platform went live on 1 August and the EU queried its US data pact. Five reasons first party data is the only durable audience asset now.