Google ads smart bidding now waits for fifty , and thin accounts feel every edit
Google ads smart bidding can take up to around 50 conversions to calibrate. What that means for low-volume accounts, and four documented moves to fix it.
The Amazon auction that was never quite second price
The FTC says Amazon rigged its ad auctions for 7 years. Here is what the case means for amazon ppc advertising budgets, audits and bids, starting today.
The Google Ads API update that finally gives Performance Planner teeth
Google Ads API v25.1 adds lift, sentiment and loyalty reporting the same week AI Max forces a September migration and Local Services Ads reporting shifts.
The google ads bidding change that ended the cheap conversion
Google ads bidding changed on 17 August 2026, so budget-capped Target CPA campaigns now drift up toward the target you set. Cut it to what you really paid.
Google is about to relabel your customer match list , whether you asked or not
Every customer match list you never labelled gets a Google-assigned tag on 18 August. Five honest, foxy checks before Smart Bidding quietly reads it for you.
Manual CPC bidding and the end of Enhanced CPC
Cpc manual google ads sets a strict maximum bid with no auction flex. Enhanced CPC sunset by March 2025, so migrated accounts now run a fixed Manual CPC bid.
The Smart Bidding learning period and portfolio strategies
Smart bidding learning period explained: the 2 to 4 week window, what restarts it, the pacing that steadies your exit, and how portfolios shorten the wait.
A marketing strategist is interested in target ROAS bidding: the honest 2026 brief
A marketing strategist is interested in target ROAS bidding: the 500% target, the eligibility thresholds by campaign type and the honest value data rules.
Target CPA bidding in Google Ads
Target CPA bidding needs 15 conversions in 30 days, plans on 30 to 50 a month, obeys only device adjustments, and from 17 August 2026 hugs the target you set.
How Google Ads bidding strategies compare in 2026
Google Ads bidding strategies 2023 guides are stale. Compare the ten 2026 strategies, conversion floors and bid adjustment parity, all checked 11 August 2026.