Music Sync Marketing: What GTA VI’s 34-Track Album Actually Teaches
Music sync marketing explained through GTA VI’s 34-track album: how Rockstar staged a licence as its main campaign, and what smaller labels can copy from it.
Reddit Advertising Just Opened the Gate. Here’s What Walks Through
Reddit advertising now opens Max campaigns to every advertiser, automating targeting and budget. What the 17% cost claim proves, and five moves to try first.
Facebook ad placement control just lost its off switch
Meta has removed facebook ad placement exclusion from ad sets. What changed, why brand-safety teams should worry, and five moves to make before it lands.
Meta Ads Attribution Just Split in Two, and Nobody Told Reporting
Meta ads attribution now splits clicks from engagement. Five honest checks before your reported conversions dip and your budget conversations get harder.
Who verifies the verifier, now the arbiter has an owner
Nielsen is buying DoubleVerify for about $2.15 billion. What ad verification independence really means now, plus five clauses for your 2027 media contracts.
LinkedIn publishes four numbers for one ad format. None of them agree
LinkedIn publishes four different Event Ads benchmarks at once. Five honest tests that stop linkedin ads figures reaching a plan before anyone checks them.