Google just let the tight keywords into AI Mode
Google is testing exact and phrase keywords in AI Mode, so broad match is no longer the only road in. Five practical reads before you rebuild your match types.
The Google algorithm update lands again: how to actually check if it hit you
Google shipped another google algorithm update on 18 August 2026, its third spam update this year. Here is how to check whether it truly hit your rankings.
Google lost its scraping case, then came back holding Reddit’s contract
Google’s amended SerpApi complaint leans on licensing contracts, and rank tracking is the tool caught in the middle. What the filing means for your SEO stack.
What Performance Max negative keywords do not block
Performance max negative keywords cover Search and Shopping inventory only, never Display or YouTube. You can add up to 10,000 per campaign since March 2025.
How negative keywords work and where their limits bite
Negative keywords Google Ads limits explained: how to add them per level, why they never expand to close variants, and every cap from 10,000 to shared lists.
Keyword match types and the close variants you cannot switch off
Google Ads keyword match types explained: exact, phrase, broad match syntax, the close variants each type triggers, and limits shaping ad group structure.
Google gave you 90 characters. Your regulator counts prominence
Google shipped disclaimer assets for responsive search ads. Five practical rules before you use them, including the pinned line they quietly switch off.