Commerce media comes for the card: Citi turns spending into a shelf
Citi Commerce Media turns 6.5 billion card transactions into ad targeting. What commerce media means for fintechs, banks and brands buying the new shelf.
Google is about to relabel your customer match list , whether you asked or not
Every customer match list you never labelled gets a Google-assigned tag on 18 August. Five honest, foxy checks before Smart Bidding quietly reads it for you.
Your b2b contact data just became someone else’s evidence
Italy’s Garante fined a b2b contact data broker €2m and ordered every Italian record erased. Here is the vendor audit your growth team should run this week.
On 1 August, your audience segments started quietly deleting themselves
California’s deletion platform went live on 1 August and the EU queried its US data pact. Five reasons first party data is the only durable audience asset now.