Illegal gambling ads: a Dutch trade body sues Meta, and licensed operators must move the channel mix

Illegal gambling ads dominate Dutch Facebook, says VNLOK, which just summoned Meta to court. Five channel moves licensed operators can make while the case runs.
Facebook Marketplace AI and the keyboard that sold an address

A creator says Meta’s Muse agent shared his address on Facebook Marketplace. What Facebook Marketplace AI means for brands letting agents speak for them.
TikTok ads cost less than Meta’s. So why do 91.5% of campaigns stay on Meta?

TikTok ads cost less per click and per lead than Meta in a 628,969-campaign study, yet 91.5% of campaigns stay on Meta. Here is what the numbers really say.
Meta’s Muse and the app user acquisition strategy nobody budgeted for

Meta’s Muse beat ChatGPT’s early launch with no new ad spend. A practical app user acquisition strategy for teams without Meta’s owned audience to lean on.
Your meta ads strategy just lost a door it used to walk through for free

Meta ads strategy just changed: Meta One now paywalls Competitive and Custom Audience Insights inside Ads Manager. What moved, and five fixes to try this week.
Meta One subscription tiers: which rung is worth the climb
The Meta One subscription prices business tiers from $14.99 to $499 a month. Here is the honest rule for which tier to buy and how to treat non-follower data.
Meta scam ads after Frankfurt: the hosting shield cracks

Meta scam ads lost their hosting shield in a Frankfurt court on 16 September 2026. Five sharp moves for fintech and regulated advertisers before approvals slow.
Facebook ad placement control just lost its off switch

Meta has removed facebook ad placement exclusion from ad sets. What changed, why brand-safety teams should worry, and five moves to make before it lands.
The trial that could quietly rewrite meta advertising policies

A $1.4 trillion Meta youth-safety trial could reshape meta advertising policies on data and targeting. Here are five checks paid social teams should run now.
Meta Ads Attribution Just Split in Two, and Nobody Told Reporting

Meta ads attribution now splits clicks from engagement. Five honest checks before your reported conversions dip and your budget conversations get harder.