Google Ads language targeting: 5 essential changes
Google Ads language targeting loses its campaign setting on Search. How matching works now, and five essential checks for multilingual accounts. Check yours.
Search Ads 360 Home is the line the Drop actually named
Search Ads 360 gets a new Home in the 22 October platform drop. Google Marketing Platform is ranked first on three use cases in that note. Not your bid.
Google ads verification for finance is a 2027 line, not a ruling
Google ads verification for financial services reaches the US and Canada in early 2027. The April safety note is the source of the 99% line. Not legal advice.
Commerce media is a $4 billion line, not a share tip
Commerce media is a $4 billion line in the 21 October Southeast Asia note. Online travel GMV is $59 billion. Ecommerce GMV is $226 billion. A count, not a tip.
Google Ads headlines now come with a preview, and a review step you should not skip
Google Ads headlines can now be previewed before you opt in to AI Max text customization. Here is how to turn that sample into a real, logged brand review.
Google offers an ad preview before the AI Max opt-in
Google now shows sample AI Max copy before you opt in. Here are five practical ad preview checks to run, and why the samples never guarantee what serves.
Google Ads will read the name you trade under, and your domain no longer has to match
Google Ads business name rules change in October 2026: a name may differ from the domain, but resellers are locked out. Here is what brands must check.
Google Ads promotions go automatic on 12 October, and your homepage becomes the ad copy
Google Ads promotions switch on by default on 12 October, pulling offers from your website into ads. Here are five checks to run before the date arrives.
The Google Ads landing page is part of the ad, and a gate can close overnight
Your google ads landing page can fail overnight. Google clarified its Destination not working policy on 1 October; this six-step weekly runbook catches it.
Smart bidding exploration gets a calendar: who holds the dial in Promotion Mode
Smart bidding exploration now has a Promotion Mode beta. Five guard rails for regulated and awkward categories on ROAS tolerance, budget and testing it first.