Demand gen campaigns get a bigger drop, and sensitive categories get a smaller door
Demand gen campaigns gained one-tap Shorts ads and a Business Agent beta, but Google’s help page limits sensitive categories to YouTube. Read the small print.
Google’s AI Max migration just made your account its problem
The ai max migration auto-upgrades broad match and ACA Search campaigns all September 2026, no opt-in. Here’s the account audit to run before it reaches you.
The Google Ads API update that finally gives Performance Planner teeth
Google Ads API v25.1 adds lift, sentiment and loyalty reporting the same week AI Max forces a September migration and Local Services Ads reporting shifts.
Performance Max Ads and the Crop You Never Approved
Google auto-crops Performance Max ads video with generative AI by default from 4 September 2026. Here is exactly what practitioners check before opt-out closes.
The quiet price of the AI Max upgrade nobody opted into
Invalid traffic climbed sharply on AI Max campaigns while Google prepares a September auto-upgrade. Five honest checks for advertisers before the switch flips.
Local services ads move into Performance Max: what actually changes
Local services ads moved into Performance Max in August 2026. Pay per lead billing stays, and reach stays Search and Maps only, checked 11 August 2026.
Performance Max asset groups and their limits
The performance max asset requirements in one place: headline, image, logo and video counts per asset group, search theme limits and the account ceilings above.
Campaign level settings and what each one actually controls
Campaign settings Google Ads explained: networks, locations, languages, bidding, ad rotation, time zones, devices, brand guidelines and data exclusions, mapped.
The Google Ads campaign types that still exist in 2026
The google ads smart campaign era is closing. This matrix maps the eight Google Ads campaign types still buildable in 2026, with inventory, bidding and assets.
Seven income bands appeared in Performance Max . Nobody announced them
Household income exclusions have surfaced in Performance Max without an announcement. The seven bands, what they steer, and why exclusions now beat targeting.