Demand gen campaigns get a bigger drop, and sensitive categories get a smaller door
Demand gen campaigns gained one-tap Shorts ads and a Business Agent beta, but Google’s help page limits sensitive categories to YouTube. Read the small print.
Telemedicine certification and the quiet doubling of ad compliance
Telemedicine certification applications surged 101% as ad platforms enforce healthcare rules. Here is how telehealth providers stay approved and compliant.
Dynamic search ads left a receipt. The AI Max journey view is still a promise.
Dynamic search ads sunset in February 2027, and Google’s new AI Max journey report still has no date. Here are five real checks to run before the switch.
Google ads smart bidding now waits for fifty , and thin accounts feel every edit
Google ads smart bidding can take up to around 50 conversions to calibrate. What that means for low-volume accounts, and four documented moves to fix it.
ChatGPT Search Ads Just Got a Self-Serve Front Door
ChatGPT search ads now offer self-serve access as the format nears a $1bn run rate. What the scale and the self-serve shift mean for paid search buyers.
The Amazon auction that was never quite second price
The FTC says Amazon rigged its ad auctions for 7 years. Here is what the case means for amazon ppc advertising budgets, audits and bids, starting today.
Google tore up the alcohol advertising rulebook, and revoked every pass with it
Google rewrites alcohol advertising on 30 September: one global allow-list, every prior permission revoked. Five sharp moves to keep drinks brands live.
Microsoft Ads API Now Locks the Gate With Two Keys, Not One
Since 26 August 2026, the Microsoft Ads API rejects account-linking calls sent with only one identifier. What changed, why, and how to fix it by 22 September.
Google local services ads cost and the quietly billable missed call
From 1 October 2026, google local services ads cost rises as Google bills missed calls over 20 seconds. Here is what changes and how to audit your calls.
Google Tag Manager’s Powerful New No-Code Upgrade
Google Tag Manager is absorbing the Google tag, adding no-code event tracking and optimised containers that skip an extra script fetch. Here’s what changes.