The ecommerce mobile app filled up in India while the leak widened: two numbers that fell together
An ecommerce mobile app in India gained installs but lost Day 30 users, AppsFlyer reports. Five sharp fixes for app remarketing and retention teams now.
Your retargeting pool is full . It is just not full of people
Bot traffic now passes half of all web requests, and retargeting CPMs are climbing with it. Five practical fixes for audience quality before budgets move again.
Google is about to relabel your customer match list , whether you asked or not
Every customer match list you never labelled gets a Google-assigned tag on 18 August. Five honest, foxy checks before Smart Bidding quietly reads it for you.
On 1 August, your audience segments started quietly deleting themselves
California’s deletion platform went live on 1 August and the EU queried its US data pact. Five reasons first party data is the only durable audience asset now.
The pixel is now the liability
The FTC sued a telehealth brand over ad pixels and the ASA banned two weight-loss ads. Five real risks every healthcare marketing team now carries in its stack.