Creative pages that persuade in seconds#
Quick answer: Custom product pages decide what paid taps become: up to 70 per app, each tuned to one intent angle with screenshots that sell in the first three frames. Icon, screenshots and copy tell one story, or the tap money leaks away.
by the folkfox bench.
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What are custom product pages?#
Custom product pages are alternate store listings with their own screenshots, copy and app previews, each nominatable as an ad destination. Apple allows 70 per app with 35 custom ads per ad group routable to them. Start at the Apple Ads hub to place this deck in the family.
Old Creative Sets wording is retired and should never be used for this mechanic. Read Apple on custom product pages and our product pages deck for the placement side.
How do you sequence the first three screenshots?#
Frame one sells the outcome, frame two proves it, frame three shows how easy it is. Captions carry the argument for skimmers, since most shoppers never read past the third screenshot. Localise captions per market rather than shipping English worldwide.
Match page to ad angle exactly: switcher ads land on migration proof, comparer ads on side by side wins. Our Today tab deck sets showcase stories, and our team reviews screenshot stacks.
| Lever | What it means |
|---|---|
| Frames | Outcome, proof, ease across the first three screenshots |
| Pages | 70 custom pages per app, one angle each |
| Routing | 35 custom ads per ad group to the matching page |
| Proof | Ratings and reviews echoing the page promise |
When does new creative earn a test?#
Test new pages when tap-through holds but installs lag: the ad works and the page leaks. Creative tests need isolated pages per angle, or learnings blur across mixed traffic.
Refresh seasonally and around major updates, when shopper vocabulary and expectations shift. Evergreen pages decay quietly, so calendar the review.
Where does creative matter most?#
Everywhere, but the Today tab and product pages judge hardest: showcase and interception traffic arrives with cooler intent and converts on story alone. Results traffic forgives weaker pages because the query pre-sells.
Preview every page at phone size before shipping, since the store is a small canvas. Our Search tab deck covers the browsing audience these pages meet.
Why do screenshots beat copy?#
Because shoppers decide in glances: Apple reports top position conversion above 60 per cent, and the page claims its share of that rate. The first three screenshots do the selling while copy closes the sceptics.
Because seventy pages allow honest segmentation instead of one compromise. Read Apple on page best practice and map angles to pages.
Screenshot Sequencer
Plan the first three screenshots as one argument: outcome, proof, then ease, each in a single line.
Screenshot Sequencer
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Shoppers skim three frames, so each frame gets one job. Read Apple on page best practice.
Your three frame story
Run the plan to see the story read back with notes.
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Fresh creative wire
Live headlines on store creative, screenshots and page conversion from the folkfox journal.
Ready when you are#
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