Novig bought the attention. The funded account is still unpaid.
Novig’s Sweeney campaign won attention fast, but funded accounts decide the return. Here are three honest lessons for any sportsbook affiliate or operator.
Sky Vegas is building a casino brand the Lords cannot switch off
Casino brand building beats rented reach: Sky Vegas launches Primetime Play as the Lords urge a UK gambling ad ban. Five moves to protect CRM and owned growth.
A responsible gambling marketing strategy after DraftKings’ AI score
DraftKings’ AI elasticity score exposed a real question for iGaming operators: where does a responsible gambling marketing strategy end and a lawsuit begin?
Kalshi vs Polymarket is a distribution race, and the NFL just closed a lane
Kalshi vs Polymarket is a distribution race: the NFL shut broadcast and Polymarket won Week 1 downloads. Five sharp moves for licensed operators to answer.
iGaming Sponsorship Marketing After Sunderland Signed an Unlicensed Crypto Casino
igaming sponsorship marketing just got a live test case: Sunderland’s unlicensed Shuffle sleeve deal. Five honest checks before an operator signs a similar one.
BetMGM Vikings Canada partnership: an essential growth brief
The BetMGM Vikings Canada partnership gives iGaming teams a useful brief: map rights, provincial journeys, themed content and responsible-gambling controls.
Caesars’ sportsbook marketing makeover is really a product relaunch
Casino marketing gets a product lesson from Caesars: Clay Matthews, prosthetics and an app refresh create a seasonal hook. Five practical lessons for growth.
Prediction markets are turning integrity into a growth layer
DraftKings and IC360 are joining sportsbook and prediction-market controls. Here are five vital prediction market integrity checks for trust and clarity.
There is no universal funnel, only a different rulebook at every step
Player acquisition in regulated markets fails at six gates, not one. What the UK, German and Brazilian rulebooks do to conversion, and how to design for it.
The Door Is Shut. The Demand Walked to the Phone
Nearly 500 betting shops are closing in 2026. What that does to casino marketing budgets, and why reacquiring a retail player online is the harder half.