Vertical ad feeds for automotive dealerships
Automotive vertical ads dynamically showcase vehicle inventory with photos, mileage, trim, and live pricing directly on Bing search results.
How Automotive Inventory Ads function#
Automotive Ads appear in dedicated visual search modules on Bing when users search for specific car models (e.g., 'used 2024 BMW 330i for sale near me').
The ad displays a high-resolution vehicle photo, exact trim, mileage, dealership name, and live price as detailed in Microsoft Automotive Solutions, 2026.
Mandatory vehicle feed attributes#
Automotive campaigns are driven by structured inventory feeds uploaded to Microsoft Merchant Center as outlined in Microsoft Vehicle Feed Specs, 2026:
Vehicle_Id/VIN: Unique vehicle identification number.Title/Make/Model/Year/Trim.Mileage/State_of_Vehicle(New, Used, Certified Pre-Owned).PriceandImage_URL.
Keywordless intent matching and inventory updates#
Microsoft's AI matches natural language search queries to live inventory feeds. When a car is sold, daily automated feed synchronisation removes the vehicle from active auctions instantly.
Local radius targeting and test drive CTAs#
Pair vehicle inventory feeds with tight geographic radius targeting around dealership showrooms and direct 'Schedule Test Drive' action buttons.
Explore our Microsoft Ads Hub for automotive campaign frameworks.
Automotive feed attribute dictionary#
The table below summarizes required vehicle feed fields for Microsoft Merchant Center.
| Attribute Field | Required Format | Example Value |
|---|---|---|
| VIN | 17-character alphanumeric string | 1HGCR2F83HA029182 |
| Year | 4-digit integer | 2024 |
| Make | Manufacturer name string | Audi |
| Model | Model name string | A4 |
| State_of_Vehicle | New / Used / CPO | Certified Pre-Owned |
| Mileage | Integer miles / km | 18500 |
Frequently asked questions#
Do Microsoft Automotive Ads require keyword lists?
No, Automotive Ads are keywordless; Microsoft's AI matches vehicle search intent directly against your structured inventory feed attributes.
Where do Automotive Ads appear on Bing?
Automotive Ads appear in dedicated vehicle carousel modules at the top of the search results page or in the right-hand panel.
How often should dealership feeds be updated?
Dealership feeds should be updated at least once every 24 hours, with automated FTP/HTTPS sync recommended to remove sold cars promptly.
Can I run Automotive Ads for multiple dealership locations?
Yes, feeds support store code mapping to distribute vehicle inventory across specific regional dealership branches.
Are Automotive Ads available for used and certified pre-owned cars?
Yes, Microsoft Automotive Ads support new, used, and certified pre-owned (CPO) passenger vehicles and light commercial trucks.
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