Vertical ad feeds for professional services
Professional services vertical ads highlight attorney practice areas, medical credentials, and consultation booking directly on Bing search results.
How Professional Services Vertical Ads operate#
Professional Services Ads provide rich visual entity cards when prospects search for specialized legal, medical, or accounting expertise on Bing.
Practitioner profiles display attorney headshots, verified practice areas, office location distance, and immediate 'Schedule Consultation' action buttons as outlined in Microsoft Professional Vertical Solutions, 2026.
Feed schema requirements for legal and medical practices#
Feeds uploaded to Microsoft Merchant Center require structured practitioner and firm metadata as detailed in Microsoft Professional Feed Specs, 2026:
Practitioner_IdandFull_Name.Practice_Areas(e.g., Commercial Litigation, Estate Planning, Cardiology).Credentials(Bar Association ID, Board Certifications).Office_Address,Phone_Number, andBooking_URL.
Regulatory compliance and professional certifications#
Legal and medical advertisers must satisfy strict licensing verification standards under Microsoft advertising policies before vertical feeds are activated.
Maintain accurate license numbers and disclaimer links within feed data to pass editorial review.
Capturing high-intent professional consultations#
Pair professional service feeds with dynamic phone call tracking and CRM appointment scheduling to capture high-value corporate and private clients.
Consult our Microsoft Ads Hub for professional services playbooks.
Professional services feed field dictionary#
The table below summarizes required fields for professional services vertical feeds.
| Field Name | Required Content | Example Value |
|---|---|---|
| Practitioner_Name | Full professional name | Sarah Jenkins, Esq. |
| Firm_Name | Registered firm name | Jenkins & Partners LLP |
| Practice_Area | Standardized legal/medical specialty | Corporate M&A Law |
| License_ID | Official regulatory identifier | SRA ID: 981204 |
| Action_CTA | Standardized action string | Request Consultation |
Frequently asked questions#
What professional service categories support Microsoft Vertical Ads?
Microsoft Advertising supports vertical feed ads for Legal Services (attorneys, solicitors, law firms), Medical Practices (physicians, clinics), and Accounting/Tax advisors.
Do Professional Services Ads require individual practitioner feeds?
Yes, feeds can be structured by individual attorney/doctor profile or by firm location branch with associated practice areas.
Where do Professional Services Ads appear on Bing?
They appear in rich practitioner profile modules at the top of Bing search results when users search for local or specialized professional expertise.
Are there certification requirements to run legal ads on Microsoft?
Yes, law firms must comply with regional legal advertising standards and maintain active, verified regulatory licensing.
Can I link directly to an online appointment booking portal?
Yes, feeds support direct booking URLs that take prospects straight to consultation scheduling calendars.
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