Multimedia Ad image specs and visual layouts
Multimedia Ads command exclusive, high-impact mainline search real estate on Bing. Here are the image aspect ratios, copy limits, and design standards.
The exclusive visual real estate of Multimedia Ads#
Multimedia Ads are exclusive to Microsoft Advertising. Winning a Multimedia Ad auction awards your ad prominent placement at the top of the Bing search results or in the right-hand sidebar.
Only one Multimedia Ad is displayed per search results page as outlined in Microsoft Multimedia Solutions, 2026, completely dominating visual attention.
Mandatory image aspect ratios and resolutions#
To ensure flawless responsive rendering across 4K desktop displays and tablets, upload photography in three distinct aspect ratios:
- Landscape (1.91:1): 1200 x 628 px minimum (1600 x 836 px recommended).
- Square (1:1): 1200 x 1200 px minimum.
- Portrait (4:5): 960 x 1200 px minimum.
- File formats: High-quality JPG or PNG up to 5 MB per file as specified in Microsoft Image Spec Docs, 2026.
Headline, description, and logo specifications#
Supply up to 15 headlines (30 chars max), up to 4 descriptions (90 chars max), a 25-character business name, and a 1:1 square logo.
Visual design standards and policy compliance#
Use clean, authentic lifestyle photography with a central focal point. Avoid images with overlaid text, promotional badges, collages, or excessive white margins, which violate editorial guidelines.
Consult our Microsoft Ads Hub for creative design playbooks.
Multimedia Ad specification summary#
The table below summarizes mandatory creative requirements for Multimedia Ads.
| Asset Element | Requirement | Resolution / Limit |
|---|---|---|
| Landscape Image | Mandatory | 1200 x 628 px (1.91:1 ratio) |
| Square Image | Mandatory | 1200 x 1200 px (1:1 ratio) |
| Portrait Image | Mandatory | 960 x 1200 px (4:5 ratio) |
| Square Logo | Mandatory | 128 x 128 px (1200 x 1200 recommended) |
| Short Headlines | 3 to 15 | 30 characters maximum |
| Descriptions | 2 to 4 | 90 characters maximum |
Frequently asked questions#
What is the primary benefit of Microsoft Multimedia Ads?
Multimedia Ads provide exclusive visual dominance on Bing search results, occupying the entire top mainline or right-rail slot without competing text ads.
What image sizes are required for Multimedia Ads?
You must supply images in three aspect ratios: Landscape (1200x628), Square (1200x1200), and Portrait (960x1200).
Can I put text overlays on my Multimedia Ad images?
No, Microsoft editorial policies prohibit promotional text overlays, badges, and logos superimposed on the image asset itself.
How does Microsoft price Multimedia Ads?
Multimedia Ads are priced on a standard Cost Per Click (CPC) basis through the search auction.
Can Multimedia Ads show on the Bing right rail?
Yes, depending on screen width and auction dynamics, Multimedia Ads serve as top mainline banners or prominent right-rail visual cards.
Read more on this topic#
The Microsoft Ads Hub
Free tools, campaign guides and live news for every Microsoft Ads format.
Open the hubResponsive search ads and multimedia ads in Microsoft Search
A practical guide to building, pinning, and optimizing Responsive Search Ads and Multimedia Ads on Microsoft Advertising.
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Read the entryReady to command visual search results on Bing?
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