Why separation wins on Reddit

The law#

One targeting type per ad group, always. Community clusters in their groups, interest in theirs, keywords in theirs, retargeting apart from prospecting entirely. Budget then flows to evidence instead of averages. Reddit targeting explainer is the source; name every group by its type so reporting reads at a glance.

What separation buys#

Clean reads on rooms versus phrases versus clusters, honest CPA per audience, and scaling decisions that fund proof instead of hope. It also keeps learning separate: a struggling keyword group never drags a winning community group back into learning with it. Campaign shape: first campaign setup.

Naming that scales#

Objective, targeting type and audience, geo or device or placement, launch date: Objective | Audience | Geo/Device | Date. Practitioner convention from agency playbooks, and the reason budget moves take seconds instead of archaeology. Convention detail: Advanced Create and naming.

The retargeting wall#

Retargeting never shares groups with prospecting. Different intent, different creative, different frequency tolerance, different CPA targets: mixing them averages two businesses into one misleading number. The standard opening split is 70 per cent prospecting, 30 per cent retargeting. Split logic: the 70-30 split.

Exceptions that prove it#

Tiny budgets sometimes force consolidation to clear learning thresholds; if so, consolidate knowingly, document the blend, and split the moment spend allows. Keyword-plus-community AND-combinations are deliberate sniper scopes, not mixing: two types combined on purpose with one hypothesis. Shopping signal: Reddit targeting index.

Putting separation into practice#

Audit the account this week: every mixed group gets split, every mystery group gets renamed, every prospecting-retargeting blend gets walled. One restructuring window, everything queued lands together, then hands off for a full learning cycle. Clean structure is a week of pain for a year of clarity.

Template all future launches from the separated blueprint so entropy never returns. Structure is a depreciating asset without maintenance; schedule quarterly audits. Blueprint: first campaign setup and naming convention.

Frequently asked questions#