How Reddit *ad review* works

The review path#

Submit, wait, read the reason if flagged, amend precisely, resubmit. No published SLA exists in retrieved material, so plan launches with review buffer rather than same-day expectations. Vague appeals lose; specific amendments win. Policy home: advertising policy overview.

Restricted verticals#

Adult, alcohol, counterfeit, dating, drugs, tobacco, weapons, gambling, political and misleading advertising face restriction or special governance varying by market and product. Check the vertical policy before briefing creative; discovering prohibition at submission wastes the production budget. Category rules live beside the overview above.

Finance and crypto vetting#

Financial and cryptocurrency advertisers face vetting, licensing checks, regulatory approval, documentation and pre-approval: a full compliance gauntlet, not a checkbox. Start vetting before creative production, not after. Requirements: finance policy.

No karma gate#

No current official source establishes minimum karma or account age for buying ads; setup requires account plus verified billing, not reputation. Any agency quoting karma thresholds retails myth. Spend the reputation effort on creative quality instead, where it actually converts. Setup: first campaign setup.

Violation consequences#

Escalation runs from rejection through restriction to domain or account action. Keep a policy log per account: what was flagged, what changed, what passed. Repeat identical violations read as defiance and get treated accordingly. Stay inside the lines visibly; Reddit discretion rewards good-faith operators. Guardrails: exclusions.

Putting compliance into practice#

Pre-clear the next launch against the vertical policy before briefing creative: eligibility confirmed, claims bounded, documentation ready. Compliance-first sequencing saves production budgets from submission surprises. Check first, shoot later. Finance and crypto advertisers start vetting earliest of all, since pre-approval timelines run longest and block launches absolutely.

Keep the policy log per account and brief every new starter on the restricted list before account access. Prevention compounds; violations cascade across accounts and quarters. Logs: exclusions and first campaign setup.

Frequently asked questions#