What Reddit *video data* demands

Hook in second one#

Motion, transformation, confrontation, curiosity gap: the opening frame must stop thumbs without sound. Test three hooks per concept because hook variance dominates video performance variance. Sound-off craft: video guide.

Captions always#

Overlay text lifted conversions 8.2 per cent on average: captions are performance equipment. Burn in key lines rather than relying on platform captions, keep text huge and brief, and front-load the message for muted autoplay. Source: creative best practices.

Brand early or late#

Logo in the first or final 3 seconds; slow reveals bleed attention before identity lands. Watermarks throughout suit UGC; title cards suit launches. Either beats the brand arriving at second 25 of a 30-second cut nobody finishes.

Length ladder#

Under 6 seconds converts best, 6 to 10 and 10 to 15 follow in order, 5 to 30 seconds is the safe band. Cut long stories into sequential shorts rather than compressing them into rushed mediums. Each length needs its own hook; trimming tails is not a strategy. Length spec: video specifications. Specs: video specs.

4:5 and natural#

4:5 framing plus natural environments with people: the two strongest visual findings, combined in most winning units. Product in realistic use within seconds, faces where credible, flat colour nowhere. Full visual data: image creative data.

Putting video data into practice#

Recut one winner into sub-6-second, captioned, early-logo form this week and traffic it against the original cut. Same room, same budget, hook logged. The data predicts the short captioned cut wins; verify it on own creative before generalising.

Standardise the checklist into the creative brief template so every future video ships hooked, captioned and branded. Checklists: variants framework and video guide.

Frequently asked questions#