The rival shop got the shelf . Google kept the till
Aptoide reached Google Play, but alternative app stores get the shelf while Google keeps the till. The two programmes, the two fees and the real costs.
Nobody set a deadline for Apple’s new App Store assets
Apple’s new App Store assets arrive this autumn with no deadline and no new ad slots. The buried change is Asset Library, and it moves who owns creative.
Google shipped an age signal your marketing team may not touch
Google Play’s age signal reaches every developer, yet its terms bar marketing use. Five app marketing moves that keep audience work lawful and audit-ready.
Apple set an advertising record in the week regulators came for its fees
In-app purchases fell 2 per cent while ad spend rose 8. Five shifts reshaping app monetisation, from the CMA steering rules to Apple’s record ad quarter.