Apple’s creative assets rule: what guideline 2.3.14 means for app store optimization
App store optimization: Apple’s new 2.3.14 rule bans prices and unverifiable claims in creative assets. What the October update changes, and five fixes.
Ask Play now writes your comparison page, and your reviews are the first draft
Ask Play now writes side-by-side app comparisons from your store listing and reviews. Here are five practical fixes to make before your rivals are compared.
App store screenshot sizes just gained a second screen. Start the iPhone Duo creative audit now
App store screenshot sizes now include iPhone Duo’s two displays, and Duo screenshots become mandatory in April 2027. Here is the short audit to run first.
Usage based billing on Google Play turns the subscription into a meter
Usage based billing is coming to Google Play. Five smart moves for app marketers on LTV, paywalls, trials, churn and testing when price is no longer one number.
When the blue box vanishes: what Apple’s organic ad test means for app store search optimisation
Apple tests containerless App Store Search Ads in iOS 27.2 beta. What this app store search optimisation shift means for paid conversion and organic rankings.
Two Google Play deadlines, one September and a fox that checks both
Google enforces Android developer verification in 4 countries on 30 September 2026. See what an app store optimization agency checks first, and why it matters.
Apple ATT alternative prompt: an essential EU app brief
Apple ATT alternative prompt options give EU app teams a practical brief: localise context, preserve permission rules and test journeys without invented uplift.
Google Play Games Level Up is a growth brief
Google Play Games Level Up links cross-device availability, player continuity and quality benchmarks to stronger discovery and game growth for developers.
Apple gave every ad claim a clock, and took attribution away from demographics
From 1 September AdServices adds a timestamp to each Apple Ads attribution claim and returns false for age or gender targeted ad groups. What marketers do now.
App store commission: the one-day stay Apple didn’t quite win
The Supreme Court paused Apple’s app store commission fight for exactly one day, not longer. Here is precisely what the stay changes, what it does not, and why.