When the blue box vanishes: what Apple’s organic ad test means for app store search optimisation
Apple tests containerless App Store Search Ads in iOS 27.2 beta. What this app store search optimisation shift means for paid conversion and organic rankings.
Two Google Play deadlines, one September and a fox that checks both
Google enforces Android developer verification in 4 countries on 30 September 2026. See what an app store optimization agency checks first, and why it matters.
Apple ATT alternative prompt: an essential EU app brief
Apple ATT alternative prompt options give EU app teams a practical brief: localise context, preserve permission rules and test journeys without invented uplift.
Google Play Games Level Up is a growth brief
Google Play Games Level Up links cross-device availability, player continuity and quality benchmarks to stronger discovery and game growth for developers.
Apple gave every ad claim a clock, and took attribution away from demographics
From 1 September AdServices adds a timestamp to each Apple Ads attribution claim and returns false for age or gender targeted ad groups. What marketers do now.
App store commission: the one-day stay Apple didn’t quite win
The Supreme Court paused Apple’s app store commission fight for exactly one day, not longer. Here is precisely what the stay changes, what it does not, and why.
The rival shop got the shelf . Google kept the till
Aptoide reached Google Play, but alternative app stores get the shelf while Google keeps the till. The two programmes, the two fees and the real costs.
Nobody set a deadline for Apple’s new App Store assets
Apple’s new App Store assets arrive this autumn with no deadline and no new ad slots. The buried change is Asset Library, and it moves who owns creative.
Google shipped an age signal your marketing team may not touch
Google Play’s age signal reaches every developer, yet its terms bar marketing use. Five app marketing moves that keep audience work lawful and audit-ready.
Apple set an advertising record in the week regulators came for its fees
In-app purchases fell 2 per cent while ad spend rose 8. Five shifts reshaping app monetisation, from the CMA steering rules to Apple’s record ad quarter.