The Sora API shutdown and the cold calculus of video migration
OpenAI retired the Sora API with six entries removed and no successor named. Here are the real video migration costs across Veo, Kling and Runway in 2026.
TikTok ads cost less than Meta’s. So why do 91.5% of campaigns stay on Meta?
TikTok ads cost less per click and per lead than Meta in a 628,969-campaign study, yet 91.5% of campaigns stay on Meta. Here is what the numbers really say.
Discord Ads Just Admitted They Needed a Funnel
Discord ads move past awareness for good: Play Quest+ tracks real in-game outcomes, not impressions, starting with EA’s Battlefield 6 this September 2026.
Private Equity Bought the Channel, and Every Provider Now Sounds the Same
Outside investors sat in 80% of tracked deals in Q1 2026. What private equity consolidation does to managed security services copy, and how a smaller firm wins.
One ticketing partner, a billion users, and nothing for you to do
Event marketing changed when Ticketmaster shipped inside Gemini’s billion users. Five smart moves for promoters before the assistant owns the discovery layer.
The complaint came from a rival , and the maths did the rest
A misleading advertising ruling on 12 August turned a rival’s complaint into an upheld case. Five honest checks on savings claims before your next sale runs.
Apple put ads on the map, then drew a fence around them
Apple Maps ads opened to US and Canadian advertisers this week. Five honest checks on placements, prohibited categories and the 15% credit before you buy in.
LinkedIn publishes four numbers for one ad format. None of them agree
LinkedIn publishes four different Event Ads benchmarks at once. Five honest tests that stop linkedin ads figures reaching a plan before anyone checks them.
On 1 August, your audience segments started quietly deleting themselves
California’s deletion platform went live on 1 August and the EU queried its US data pact. Five reasons first party data is the only durable audience asset now.
The free tier stopped growing, and nobody changed the plan
Spotify’s ad tier grew 3 per cent while Premium grew 16. Five Q2 2026 numbers that should reset a music marketing budget, from subscription to superfans.