HIPAA compliant marketing just earned its proof of concept
HIPAA compliant marketing platform Ours Privacy raised $15 million this week as regulators tighten pixel rules, proving privacy-first growth pays off.
Den, Dietitian, Data: Berry Street and Healthify Rewrite Healthcare Digital Marketing
Berry Street’s Healthify merger shows what healthcare digital marketing must prove now: five honest, evidence-led moves for AI metabolic health brands.
CareCloud’s HIPAA breach notification grew tenfold in silence
CareCloud’s hipaa breach notification jumped from 345,000 to 3.76 million patients in five months. What the timeline really requires, and why it grew unnoticed.
The pixel promised discretion. The FTC read the payload
Any healthcare marketing company should read the Hims and Hers FTC suit as a warning: audit what tracking pixels see before a regulator reads it for you.
Novo Nordisk Wants a Judge to Silence Lilly’s Weight-Loss Ads
Novo Nordisk’s reply brief landed 17 August. Five honest fixes any top healthcare marketing agency should make before its own comparative claim goes stale.
Six Sellers, One Lawsuit: A Pharmaceutical Marketing Compliance Lesson from Eli Lilly
Eli Lilly is suing six black-market retatrutide sellers. Here’s what the case means for pharmaceutical marketing compliance at legitimate healthcare brands.
Answer Engine Optimization for Healthcare: the Quiet Cost of Going Unheard
Most healthcare brands are invisible to ChatGPT and AI Overviews. Here is what answer engine optimization actually requires, and where vendor data falls short.
The patch had no GLP-1. The copy is what went to court
Weight loss claims put a patch brand in a US federal court this month. Five honest checks for healthcare marketers before the ad copy becomes the liability.
U.S. News and the quiet arrival of a GLP-1 telehealth referee
U.S. News just launched its first GLP-1 telehealth ratings. See why semaglutide online searches are surging, the six pillars, and what it means for trust.
Snap built a door for the fine print, and pharma walked through it
Snap’s multi-CTA unit lets pharma advertising carry safety disclosure inside the feed. Five honest wins before the FDA closes the adequate provision gap.