The $262m headline that points the wrong way
Hims and Hers spent $262m on marketing last quarter, yet its healthcare marketing strategy got cheaper. Five honest rules for reading the ratio, not the total.
The waitlist was the advertisement all along
Weight loss advertising starts at the waitlist. The MHRA named 13 companies on 5 August 2026, and three of six decisions hit emails, texts and sign-up pages.
The cheque was $15. The cost was the whole measurement stack
Five US health systems settled Meta Pixel class actions. The cash is trivial; the remedy is not, and one has switched off analytics and adtech for two years.
A $54.8m write-down said what the revenue line would not
Ziff Davis wrote down $54.8m on health media while revenue fell 4.8%. What that gap means for your content marketing strategy, and why owning beats renting.
The regulator called your funnel a health record
The Dutch privacy regulator says intimate app data reaches advertisers. Five digital health marketing lessons on consent, special category data and risk.
The pixel is now the liability
The FTC sued a telehealth brand over ad pixels and the ASA banned two weight-loss ads. Five real risks every healthcare marketing team now carries in its stack.