GENIUS Act implementation reaches the Fed, and its anti-tying rule will bind every stablecoin brand
GENIUS Act implementation hit the Fed on 24 September, with an anti-tying ban for every issuer. Five sharp rules for stablecoin marketers before comments close.
Crypto promotion after the SEC FAQs: sell what works, never what pays
The SEC’s 25 September FAQs redraw the line for crypto promotion: sell what a working network does today, never a buyback as yield. Here is the copy test.
Issuers cannot pay stablecoin yield , so Circle pays Binance instead
Stablecoin yield is off the table for issuers, so Circle now pays Binance to promote USDC. Five hidden truths about paid distribution for crypto brands in 2026.
Grok tops Coinbase’s agent desk: agentic trading is a distribution story first
Grok leads Coinbase’s agentic trading chart at 59.5%. What the number measures, what it does not, and five smart moves for crypto brands selling through agents.
A MiCA licence is now a distribution asset, and Binance’s Greek file shows why
A MiCA licence now decides who gets Google ads and EU passporting. After the WSJ’s Binance report, here is how to market while your application is pending.
Bitget’s fast track proves crypto exchange marketing is a poaching game now
Crypto exchange marketing just got sharper: Bitget fast-tracks rival VIPs to top status. Five proven, sourced moves growth teams can copy or counter now.
A web3 digital marketing agency should sell the settlement job
A web3 digital marketing agency can make onchain finance legible by starting with the settlement job. Visa’s lending launch offers five practical lessons.
Tokenised stocks: 5 practical checks for issuers
Nasdaq’s $100M Kraken deal targets tokenised stocks for 2027. Run these five practical checks across custody, compliance and real world assets before launch.
Solana’s RWA story needs utility , not a victory lap
Solana payments and RWA claims need a sharper test: can people cash in, cash out and understand the risk? Five practical checks for credible launches.
XRP Just Bought a Stadium Instead of a Search Ad. Here’s Why
A sports marketing agency view of Ripple’s XRP deal with Florida: why crypto brands buy stadium logos, not search ads, and what the numbers can prove.