Custom reporting and automated dashboard delivery
Guide to Microsoft Ads custom reporting: building bespoke dimensions, scheduling automated email delivery, and constructing executive dashboards.
Keyword Planner: finding real search volumes and CPCs
Master Microsoft Keyword Planner: finding verified Bing search volumes, forecasting CPCs, discovering B2B search intent, and building campaign plans.
Microsoft Advertising REST API migration from SOAP
Technical guide to the Microsoft Advertising REST API migration from SOAP: JSON endpoints, OAuth 2.0 MSAL auth, and dual-ID account linking rules.
Multimedia ad image aspect ratios and layout requirements
Technical specs for Microsoft Multimedia Ads: mandatory 1.91:1, 1:1, and 4:5 image dimensions, headline copy limits, and exclusive mainline placements.
Video ad specifications for instream and CTV placements
Technical specifications for Microsoft video and CTV ads: 1080p encoding, 15/30s durations, -24 LKFS audio loudness, and streaming partner standards.
Vertical ads: Automotive, Professional Services, and Travel
Guide to Microsoft Vertical Ads: dynamic keywordless feed formats for Automotive dealerships, Travel booking, Real Estate, and Professional Services.
Trademark policies and competitor brand bidding rules
Guide to Microsoft Ads trademark policies: competitor brand bidding rules, ad copy trademark restrictions, reseller exceptions, and dispute filing.
Smart Campaigns and multi-platform distribution
Guide to Microsoft Smart Campaigns and Multi-platform distribution: automated ad creation, Google and Meta syncing, and management boundaries.
Microsoft Shopping campaigns and Merchant Center setup
Complete setup guide for Microsoft Shopping campaigns: store creation, Merchant Center feed specs, Google sync, and campaign partition structures.
Seasonality adjustments and data exclusions
Guide to Microsoft Ads Seasonality Adjustments and Data Exclusions: managing promotional conversion spikes, site downtime, and protecting Smart Bidding.