Butterfly Medical’s EU MDR certification: what device marketing learns from a two-market launch
EU MDR: Butterfly Medical’s BPH device just won CE certification while its FDA filing waits. What EU-first launches mean for medical device marketing claims.
The digital asset bank arrives by acquisition: what Payward’s Saldo deal means for crypto marketing
A digital asset bank by acquisition: Payward agreed on 14 October to buy Saldo Bank, with closing expected in 2027. What it means for crypto marketing claims.
Virtual asset service provider, meet ESMA: three months to unwind unauthorised stablecoins
A virtual asset service provider in the EU was told on 8 October to stop servicing non-MiCA stablecoins within three months. What it means for marketing.
Open weight models meet a 3,800-GPU reality. Mistral’s preview exposes the infrastructure underneath
Open weight models can loosen API dependence, not the supply chain. Mistral Large 4’s preview puts GPUs, memory and European control under practical scrutiny.
The ChatGPT watermark is coming to the EU: what textGrain can prove, and what it cannot
The ChatGPT watermark reaches EU text within weeks. OpenAI’s own tests show light edits weaken it. Here is what it proves for content teams, and what it cannot.
The MiCA review wants influencers inside the rulebook. The paperwork is not ready.
The MiCA review is live: ESMA wants stricter crypto marketing rules for influencers and third parties. What it asks, what is law today, and how to prepare.
Crypto promotion after the SEC FAQs: sell what works, never what pays
The SEC’s 25 September FAQs redraw the line for crypto promotion: sell what a working network does today, never a buyback as yield. Here is the copy test.
Snapchat ads lose the chatbot shield: what the German ruling means
A German court barred Snap from using chatbot chats for snapchat ads without consent. What the ruling decides and five practical rules for paid social.
When the security vendor is the way in, cybersecurity marketing is the advisory
Cybersecurity marketing lesson from Check Point’s zero-day: two exploited 9.8 flaws, a July first attack and a patch on 22 September. Build trust early.
A MiCA licence is now a distribution asset, and Binance’s Greek file shows why
A MiCA licence now decides who gets Google ads and EU passporting. After the WSJ’s Binance report, here is how to market while your application is pending.