Crypto promotion after the SEC FAQs: sell what works, never what pays
The SEC’s 25 September FAQs redraw the line for crypto promotion: sell what a working network does today, never a buyback as yield. Here is the copy test.
Snapchat ads lose the chatbot shield: what the German ruling means
A German court barred Snap from using chatbot chats for snapchat ads without consent. What the ruling decides and five practical rules for paid social.
When the security vendor is the way in, cybersecurity marketing is the advisory
Cybersecurity marketing lesson from Check Point’s zero-day: two exploited 9.8 flaws, a July first attack and a patch on 22 September. Build trust early.
A MiCA licence is now a distribution asset, and Binance’s Greek file shows why
A MiCA licence now decides who gets Google ads and EU passporting. After the WSJ’s Binance report, here is how to market while your application is pending.
The penalty now stops at the border
Google split parasite seo enforcement at the EEA border on 30 August. What the manual action now does, where it still bites, and five smart moves for SEOs.
Marketing Built the Breach Surface at Three Airports
Customer data protection failed at a marketing capture point, not an airport system. ICO data shows 76.6% of UK breaches are not hacking. Five honest fixes.
Parasite SEO Just Got a Different Price in Europe
Google now enforces parasite seo penalties one way inside the EEA and another outside it from 30 August. Here is what breaks in your reporting, and five fixes.
NIS2 Compliance Meets the Court of Justice, and Ireland Picks Up the Bill
Ireland missed its NIS2 compliance deadline and now faces a €2.8m EU penalty plus daily fines. What the Commission’s CJEU referral means for your business.
Apple’s app tracking transparency prompt finally plays it straight
Germany’s Bundeskartellamt forced an app tracking transparency overhaul: Apple must drop discouraging prompts and match its own apps’ design within months.
DORA compliance cleared the register, not the real test
The AFM’s own DORA compliance review found real policy and incident-reporting gaps behind a strong 94% register score, with fines expected before 2026 ends.