TikTok Symphony: 5 honest gains for video ads
TikTok Symphony now makes 30-second AI video from 50 references, with BytePlus tokens on sale. Five honest gains and the checks before you generate. Cost it.
Meta advertising revenue is not the line the note itemised
Meta advertising revenue is not itemised in the 21 October note. The Q4 guide is $73 billion to $76 billion, and family daily actives rose 3%. Here is the split
Meta Super Burst and the reserved-window turn in meta advertising
Meta advertising: Ads Super Burst sells 3 to 24 hour windows with category exclusivity, and early test flights reported a median 2.9 point ad recall lift.
Meta says partnership ads cut incremental cost by 45%. Read the small print first.
Meta says partnership ads cut incremental purchase cost by 45% across 20 lift studies. Here is how to read the claim, what it omits and how to test it yourself.
Reddit Max meets lead generation tools, and the hand-built stack is not dead
Reddit extended Max campaigns to lead generation and opened in-market audiences. We compare the lead generation tools on offer with a hand-built workflow.
Meta AI ads can now run the account. The guardrails are still yours to write
Meta AI ads now include video generation, agent testing and an expanding Ads MCP server. Here are five practical guardrails before an agent touches your budget.
The TikTok ad network opens to US advertisers. Add the report column before the spend arrives
The TikTok ad network, formerly Pangle, opens to US advertisers with two formats and post-bid checks. Here are five steps to take before the spend lands.
Transgender healthcare providers, six hospital deals and the doors still open
Six hospital deals and a Colorado ruling narrowed youth care this month. What transgender healthcare providers can still lawfully do, and how to be found.
Facebook Marketplace AI and the keyboard that sold an address
A creator says Meta’s Muse agent shared his address on Facebook Marketplace. What Facebook Marketplace AI means for brands letting agents speak for them.
Snapchat ads lose the chatbot shield: what the German ruling means
A German court barred Snap from using chatbot chats for snapchat ads without consent. What the ruling decides and five practical rules for paid social.